Posted on February 7, 2013

New Business Mum – Vicky Brown

Mum in Business

I know you are going to absolutely love my new business Mum today! Vicky makes the most adorable unique baby clothes and is kindly offering a 15% discount to all my readers when you quote THISMUMMYLOVES at the checkout over at This is Lullaby 🙂

Who are you?
Hi, I’m Vicky Brown.  I’m originally a Dorset girl, but I am now a semi-native Mancunian, living here with my husband, Dan and my daughter, Lucie, 20mths.

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Vicky & Lucie

What do you do?
My business is ‘This is Lullaby’ a range of unique handmade baby clothes, created using upcycled, vintage and heritage fabrics.  I aim to create individual items as an alternative to the mass produced high street, and I love ‘mini me’ outfits; think baby boy waistcoats, baby girl tops in ditzy floral fabrics, smart little collar and tie bibs and one of a kind shoes.  I also custom make occasion wear, for instance, to match a baby’s outfit to his families suits for a wedding party.

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When did you establish your business?
June 2012.  Since then it’s been a slow build up in pace to where I am now.

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What made you start your own business?
After maternity leave I couldn’t return to my old work with the flexibility that was important to me.  I was already creating clothes and my friends urged me to start selling them.  It turned out I had nothing to lose by giving it a go, so I did.

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What do you love about working for yourself?
That I am the master of my own time… sure, there is a lot to juggle, but if I want to be flexible, than I can be.  I’m also loving the creative side, ideas, creating my designs, and also seeing them evolve and improve.  Of course, I love seeing people’s positive reactions to my work too.

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Is there anything you do not like about working for yourself?
I ought to be more disciplined about when to stop and switch off.  I’m often on the laptop all evening and my fingers and brain ache when I finally reach my bed!  So it’s not something that I don’t like… it’s just something I could do better at.

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Is there anything you would go back and do differently if you could? 
I’ve only recently taken out part time childcare for my daughter, and it is VERY hard work trying to build a business with a toddler in tow 24/7.  I’m much happier now we have balance in our lives and it probably would have been better for me to have done that slightly earlier.


What advice would you give to a Mum considering starting her own business? 
Test the waters before ploughing any large investment into the business (be that time or money).  I spent the first few months selling at various markets and craft fairs before launching online, and it really helped me know what was going to sell the best, and what items were actually economical to retail.

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  • Reply Peggy February 7, 2013 at 7:21 pm

    Sorry that meant to say “her” creations not “bet”, stupid phone…

  • Reply Peggy February 7, 2013 at 7:19 pm

    I didn’t know Vicky and bet creations. They are stunning, I love the bib 🙂

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