Posted on January 17, 2013

New Business Mum – Laura Driver

Mum in Business

Laura from Boy & Boo is our New Business Mum on the blog this morning… Hope you enjoy reading all about her and her fab new business 🙂

Who are you?
Laura Driver, aged 34 from West Yorkshire.  I live with my husband, Andy, two children, Lily and Charlie, teenage stepdaughter, Kelly, and two dogs.


What do you do?
I’m a part time social media analyst for a big brand. But I also run Boo & Boy, my new business, with my husband – a graphic designer. We sell high quality, personalised prints inspired by the children and the trials and tribulations of parenthood and life. I have also been blogging for four and a half years at


When did you establish your business?
We launched the website at the end of October 2012 but we’d been formulating our idea for months.


What made you start your own business?
My husband and I decided a year ago that we wanted to start our own business but life got in the way and it was only late in 2012 when we finally bit the bullet and Boo & boy was born. Boo & Boy is inspired by our need to entertain, laugh and bring quality personalised gifts. Of course, working from home and being around for the children is a huge bonus. Andy, who normally undertakes fairly technical work, loves the creative freedom he gets designing the Boo & Boy prints.


What do you love about working for yourself?
I like being my own boss, choosing how and when I work and being able to fit my working day around the children, especially in the holidays … which is easier said that done sometimes.

When someone takes the time to thank us for good service and tell us that a friend or relative loved their print I feel overwhelming pride.

I love the fact that our business is true to us and totally in our control – during our creative meetings our benchmark is that if we wouldn’t hang it on our wall, at home, then it’s not worth doing.

Is there anything you do not like about working for yourself?

Juggling children, two dogs and two jobs can be testing at times. Some days I’ll be sat working in the kitchen – The dogs will be looking at me with their ‘TAKE ME FOR A WALK’ eyes, the children will be having an almighty argument about nothing in particular and I’ll have a deadline. When the phone rings I have to bolt to another room and barricade myself in.  It’s not always ideal, but I can’t have everything!

Is there anything you would go back and do differently if you could? 

Hmm, that’s a difficult one.  I’d like to say that we’d have done it years ago, but then our work and home life was very different and wouldn’t have been conducive to a new business.  I do believe that everything happens for a reason and that this was the perfect time for us.

What advice would you give to a Mum considering starting her own business?

If you have a business idea bounce it off people – not just people you know will support you no matter what. Take constructive criticism and act on it. Research your idea until you can research it no more and if it still has legs go for it!

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