Posted on January 15, 2013

New Business Mum – Julie Batten

competiton/ giveaway/ Mum in Business

New business Mum on the blog today is Julie Batten who runs Mini Moo’s Maternity & Sleepytot! She is also giving away a gorgeous cream sleepytot! See the end of this post for details 🙂

Who are you? 
I am Julie Batten, mum of two – 6 year old Seb and 3 year old Freya (aka Moo moo)

photo us

What do you do?
I run Mini Moo’s Maternity Ltd – an online maternity/baby store. Mini Moo’s also owns Sleepytot – we manufacture and sell award-winning baby comforters.


When did you establish your business?
I started Mini Moo’s in February last year (2012) and completed the acquisition of Sleepytot in November (2012)


What made you start your own business?
Since the birth of both of my children I have been desperate (like a lot of Mums) to find a way to make money but still be there for my children when they need me. I also wanted to take control of my own life and not have to answer to anyone else all of the time! I have worked shifts for 9 years and my work life balance was completely out of control and I decided that the only way that I could get it back to what I wanted was to take control myself.


What do you love about working for yourself?
I love the freedom it gives me which ensures that I never miss a school play or sports day (or coffee/lunch with the other mums!). Plus the fact that I can arrange my working day around any other plans I may have. I love the challenge of being responsible for the management and growth of the business, although it is a steep learning curve and I still have a lot to learn. I also love the fact that I can pretty much work from anywhere as long as I have my phone and access to e-mails!


Is there anything you do not like about working for yourself?
At this stage I do absolutely everything myself so this can feel like a burden and sometimes I feel that there are not enough hours in the day! I often find myself working late into the evenings, particularly when the children are at home as there is only so much I can get done when they are around. It is also a little frustrating that I can’t really take periods of time off as there is no one else to do the work.

Is there anything you would go back and do differently if you could?
Yes, I would have done it years ago!


What advice would you give to a Mum considering starting her own business?
Don’t let your concerns or insecurities hold you back. I never would have believed that I would be able to run a business, but I am doing it. I only had a very limited amount of money to start up with so I continued in my ‘day job’ for quite a few months so that I could put all the profits back in to grow the company, this enabled me to acquire and merge in another business allowing me to quit the day job so it pays to be a little bit patient! Networking is a fantastic way to help you learn about areas that you are unsure about and increase your confidence, there are so many other mums out there that have done so much and have so much advice to offer!

Julie is giving away one of her fantastic Sleepytots, just enter by filling in the Rafflecopter below! Good luck xx

a Rafflecopter giveaway

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  • Reply Kelly Wiffin January 28, 2013 at 2:35 pm

    I love the idea of this!

  • Reply Preety Roberts January 27, 2013 at 10:26 pm

    I love the SnoozeShade

  • Reply Judith Eddington January 27, 2013 at 5:09 pm

  • Reply there and back again January 25, 2013 at 8:55 pm

    Oh the swaddles definately, miss that stage so much!

  • Reply Gemma Mills / Chamberlain (MyMillsBaby) January 24, 2013 at 9:28 am

    I love the swaddling blanket – this looks so warm and snuggly and would have solved lots of issues for Dexter when he was tiny. Will get one for the next baby!

  • Reply lindy Hamilton January 19, 2013 at 9:55 pm

    I love this: It might help Maxx sleep! Ha ha

  • Reply Carolin January 19, 2013 at 9:45 pm

    These are an absolute must-have fore me


  • Reply Johnson Babies January 18, 2013 at 10:30 pm

    It would have to be having had three children reliant on swaddling for a night’s sleep.

  • Reply Kirsty Fox January 18, 2013 at 8:47 pm

    I like the

  • Reply Kim Carberry January 18, 2013 at 7:33 pm

    I like the gift cards especially the A New Baby Girl Gift Card…

  • Reply Helen Dickinson January 18, 2013 at 6:17 pm

    I love this! Its a great idea!

  • Reply Carolin January 18, 2013 at 1:21 am

    I love the idea of the Baby Comforters that hold the dummy for your little one, very cute!!

  • Reply Carolina J. January 17, 2013 at 1:17 pm I like the Snoozeshade Buggy Blackout Blind.

  • Reply Emma Ellison January 16, 2013 at 8:32 pm
    Great for holidays x

  • Reply Mel Briscoe January 16, 2013 at 7:14 pm

    I really like this Sleepytot Big Bunny

  • Reply Mummy Fever January 16, 2013 at 2:33 pm

    What wonderful products!

  • Reply Alison T January 16, 2013 at 2:32 pm

    Love all the sleepy tots

  • Reply Rhoda K January 16, 2013 at 2:32 pm

  • Reply Tracy Hanley January 16, 2013 at 2:28 pm this would be hand when the sun comes out

  • Reply Laura F January 16, 2013 at 2:24 pm

    Mine is the small grey bunny comforter.

  • Reply melanie stirling January 16, 2013 at 2:00 am This is a great idea!

  • Reply ET Speaks From Home January 15, 2013 at 10:49 pm

    i like this one as my sister looking to buy one

  • Reply Zoe Corkhill (Mama Geek) January 15, 2013 at 10:36 pm

    I love the grey bunny

  • Reply Lilinha Espindula January 15, 2013 at 8:29 pm

    The big Bunny is my favourite 🙂 x

  • Reply Cathy Glynn January 15, 2013 at 8:27 pm

    I like the portable blackout blinds, very handy x

  • Reply Tami January 15, 2013 at 8:24 pm

    My favourite are the blackout blinds, a must with little ones

  • Reply ashleigh January 15, 2013 at 8:05 pm looks great!

  • Reply Samantha Fernley January 15, 2013 at 7:55 pm

    The Baby Sleep CD – Baby’s Sea Shore looks great, I think I’d find this comforting too.

  • Reply anna m January 15, 2013 at 7:28 pm

    I like the Sleepytot Big Bunny (Grey) looks cute and very cuddly and snuggly

  • Reply Rainie Bish January 15, 2013 at 7:19 pm

    It has to be Sleepytot Baby Comforter they look fab.

  • Reply nikki o January 15, 2013 at 6:17 pm

    Love Sleepytot – wish I had had one for my first son. A definite must have for any child who uses a dummy – saves countless runs back and forwards in the night to locate a missing dummy.

  • Reply Sarah P January 15, 2013 at 4:03 pm

    My favourite product is the Miracle Blanket, one of the few baby items I have held onto for my next baby it is so good –

  • Reply Liz Tumbridge January 15, 2013 at 3:25 pm

    I love everything, especially the comforters. This is my favourite – xx

  • Reply Susan El Carter January 15, 2013 at 3:15 pm

    This is my favourite product on the Sleepytot website

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