Posted on April 29, 2013

New Business Mum – Emma Holland

Mum in Business

Emma Holland founder of mementobox is my new business Mum on the blog this morning! Emma’s baby journal app is such a fab idea, I really wish it was around when my little ones were born as I am sure I would have updated it unlike the baby book I had! You can also find Emma on Twitter and Facebook; go on over and say hi 🙂

Who are you?
I am Emma Holland, founder of mementobox. I live in a village in Warwickshire, with my husband Dave and our boys Sam and Joel. Life is busy with our two wonderful sons plus a dog.. and we have twins on the way!

emma dave and boys on holiday

What do you do?
I have recently launched an app for the iPhone called mementobox, which is a baby journal. Mums-to-be and new parents can use mementobox to record their journey right from their pregnancy scans to baby’s arrival and the magical first year with all its exciting milestones, such as first smile and first steps. It also creates a virtual time capsule of the time baby is born, by linking to external media (online newspapers and film trailers for example). Handy extras like visitor notes, gift tracker, and weight and immunisation records make the app indispensable for the busy new parent.
I also run the administration side of a project management consultancy business my husband and I own.

emma and boys

When did you establish your business?
We have been running our own limited company for the project management consultancy for eight years, and started work on the concept for mementobox a couple of years ago. The app went live in October 2012 after a long process of design, development and testing.

screenshot splash page with phone

What made you start your own business?
Having worked in a variety of fields before becoming a mum, including radio marketing, recruitment and office management, I felt it was time to focus on my own project, and with two small children it was vital to have the flexibility to work at times to fit around being a mum. I had the idea for a memory box product when my first son was born, but it evolved into a iPhone app as the world became more digital.

add baby screenshot

What do you love about working for yourself?
I feel a huge sense of achievement and satisfaction that I have been able bring a product to market – from its conception to launch has been an incredible journey with lots learnt along the way. Being a mum, I enjoy the flexibility to be able to fit work around children. I have also loved being able to get out and about to meet potential customers in person at baby events; being able to talk them through the app and see how interested they are has been great.

screenshot my birth 2

Is there anything you do not like about working for yourself?
Never finding the off switch on the laptop! And of course work nights out are a bit limited..

my first year menu out and about

Is there anything you would go back and do differently if you could?
Probably just explaining better to the kids what mummy does for a job, as I am not really sure they understand that I even work!

first holiday screenshot

What advice would you give to a Mum considering starting her own business? 
Believe you can do it and you will. It’s hard work but ultimately rewarding. Don’t be put off if you have had some time out of the world of work while your children were little, you will soon discover you still have a fully functioning brain in there! Also, make use of your network of friends, family and old work buddies, to bounce your ideas off or to tap into their skills and experience.

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