Posted on May 12, 2011

Mumpreneur Feature – Razia

Mum in Business
Razia from is our Mumpreneur feature this morning. Razia runs a fab website for kids parties! It’s brilliant! Bugs will be one in August so I’m going to be stocking up on bits and pieces for his party 🙂 You can also find Razia on Facebook and Twitter :O)
Who are you?
Hi my name is Razia Smith and I am a mum to two gorgeous girls aged 5 and 4.
What do you do?
I have been a full-time mum/housewife since leaving my full-time job as a retail buyer almost 6 years ago and after much deliberation I finally decided to take the plunge and start my own online business.
When did you establish your business?
My business is fairly new as I launched in January 2011 when my website went live to the world.  I still had lots to do and I am constantly updating things all the time. I can’t believe it has been 4 months already, time is flying past it’s quite scary!
What made you start your own business?
I couldn’t really go back to the type of work I was previously doing as it was ‘full on’ and wouldn’t have been able to do it on a part-time basis without taking a major demotion.
As like most mums, I wanted the flexibility of being able to be there for my kids, so running my own business from home, which enabled me to do what I love doing, seemed the best option.
I decided to start an online business selling kids party supplies as I have a passion for decorations, sweets, gifts and all things pretty. Of course my kids love going to parties, in fact I don’t know a child who doesn’t!
When shopping for my own children’s party supplies in the past, especially from supermarkets, I found they didn’t have the themes I was looking for and were generally poorly stocked.
The aim of my business is to provide parents with a stress free shopping experience, being able to buy everything they need all in one place and from a website that is easy to navigate and shop that specialises in children’s products which are hard to find on the high street.
What do you love about working for yourself?
The flexibility mainly, although I am trying to be quite disciplined and don’t give myself much time off.  But saying that if I want to give myself some time off I can and I feel happy that I am able to be there for my kids at school drop off and after school.
I find being my own boss very satisfying, especially knowing that all my hard work is for my own benefit rather than for someone else’s business.
Having my own business gives me ‘free reign’ to test products and utilise my creative skills too.
Is there anything you do not like about working for yourself?
My ‘office’ is literally my dining room table which is practically in my kitchen, so I find myself raiding the kitchen cupboard’s for snacks. The kettle is constantly on the boil and with lack of exercise, this has all been detrimental to my ever increasing hips! I haven’t been disciplined enough as far as this bad habit is concerned.
Also running your business does take over your life to the extent where you live and breathe it and there’s no ‘switching off’ from it.
At every opportunity I am either glued to my laptop or working on products, and I do feel guilty about not giving my kids enough quality time, but I am trying hard to schedule some time out at weekends to spend time with my family.
Is there anything you would go back and do differently if you could?
At this early stage I can’t really say there is anything I would do differently, although it’s one big learning curve and there will always be things I can improve on.
What advice would you give to a Mum considering starting her own business?
I will probably be able to dish out better advice a couple of years down the line, but I would say everything is worth a try. Make sure you have a clear business plan to start with and set a budget. It’s so easy to get carried away, especially when you get loads of calls from companies trying to sell you packages to improve your business, but stick to your limits.
Also make sure it’s the right time in your personal life to start your business as it will involve huge amounts of hard work and personal commitment and to achieve faster results you really do need to put in lots of quality time.
Don’t expect to make money straight away, it can a while, sometimes years so be prepared for this! As long as you love and get a thrill over what do, you’ll be fine!

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