Posted on July 26, 2012

Mumpreneur Feature – Maggie Howell

competiton/ giveaway/ Mum in Business

The very lovely Maggie; founder of Natal Hypnotherapy™ is on the blog today to tell you about herself and her business, she is also giving away a birth preparation CD and book  worth over £20 (perfect for anyone trying to get pregnant or who is pregnant 🙂 – see the end of the post for the give-away 🙂

Who are you?
I am Maggie Howell, founder of , the UK’s largest provider of award winning self hypnosis CDs, books and courses on the use of hypnosis for birth. I am 44 and have 5 sons, all born at home using Natal hypnotherapy techniques.

Maggie Howell

What do you do?
I have created a programme of self hypnosis cds, books and training courses to help women have a better conception, pregnancy and birth experience. Natal Hypnotherapy is a safe, effective and easy technique for women to use during their pregnancy and birth to help them overcome fear, be more relaxed and so have a better pregnancy and birth. Women can attend workshops and then listen to self hypnosis CDs at home which teach them deep relaxation, breathing and visualisation techniques coupled with positive suggestions to help them work with their body.

Maggie with her boys

When did you establish your business?
I began working with pregnant women in 2001 but did not create my fiurst products and website until 2003.

What made you start your own business?
When I was pregnant with my fist on in 2000, I was keen to help myself have as positive birth as possible. My husband was an NLP practitioner (Neuro linguistic programming) and had studied how hypnotherapy could be used to help with pain management. Back then there were no hypnosis for birth programmes in the UK and so I attended a general 2 day self hypnosis course (I was the only pregnant person on the course) at Regents college. I learnt basic techniques to put myself in to a deep state of relaxation and then to give myself lots of positive suggestions about the thing I wanted to achieve / change.
I then went away and wrote my own script for a calm, relaxed birth. At the time almost everyone thought I was nuts as the term hypnosis was even more misunderstood then than it is now. Anyway, I went on to have a very long (so normal and OK for first time births) but very calm, quiet and peaceful birth. My midwife was the one that put me on this path as she said that in her 11 yrs experience she had not seen a first time mum handle a the birth so calmly. Now I am no “earth mother” type or naturally calm person, so the only thing I could attribute this to was the hypnotherapy.
After 6 months of telling others about my birth and realising how unusual it had been I decided to retrain to be clinical hypnotherapist to understand what it was that I had done and with a view to helping others achieve the same. The training lasted almost 18 months, after which I did my doula training, lots of birth related study days and masses of reading and then in 2003 I produced my first CD and the rest they say is history.

Since then we have helped well over 100,000 women and trained hundreds of midwives across the UK. I can not imagine a more fulfilling job than this – we get emails and letters from women almost every day who have recently given birth and feel that, because of Natal Hypnotherapy they had a truly wonderful and positive birth experience.

Maggie with one of her clients

What do you love about working for yourself?
I love the flexibility, the autonomy to make decisions and the rewards! Every positive birth story I get, every CD we sell, every midwife we train – I know that I have made that happen and it feels great. If I have an idea in the middle of the night then I can implement it there and then or the next day If I want.
As I have built the business with my husband, we have been able to work around having 5 boys which has meant I never had to negotiate time off, worry about missing work to attend school functions or if one of them is ill. I could never imagine going back to working for someone else

Maggie’s Book – Effective Birth Preperation

Is there anything you do not like about working for yourself?
In the beginning there was the element of worry about making ends meet. It has taken a good few years to build up and in the early days it was a challenge to make sure we had enough money coming in to cover what needed to go out. Now that we are established and a recognised brand it is much easier.
Another slight draw back is that we (my husband and I) “talk work” at all times of night and day – it has become an integral part of who we are as a couple so in some ways there is no separation from the business. We can be talking with the boys over dinner about something and then the next conversation will be about the business.

Natal Hypnotherapy™ Practitioners

Is there anything you would go back and do differently if you could?
Probably seek more professional advice / help in the early days. It was always more tempting to “save money” and try to do it our self. However that was often a false economy.

Award winning self hypnosis CDs

What advice would you give to a Mum considering starting her own business?
If you have a good idea and you are passionate about it then absolutely, go for it! Make sure you get some professional advice eg go to business links, chamber of commerce etc and get as much advice on marketing as possible. There is no point having a great product if people do not know about it. It is much easier now with social marketing but it is still a HUGE part of what you need to do to make your business a success

If you would like to enter to win a birth preparation CD and book worth over £20 all you need to do is complete the Rafflecopter below…

a Rafflecopter giveaway

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  • Reply shane weir August 8, 2012 at 9:08 pm

    what a great idea

  • Reply LadyGuru August 6, 2012 at 8:41 pm

    Hi, yes I’ve heard of it and I’m reading another Hypnobirthing book at present, so I’m very keen to win! My second baby is due at the start of January.


  • Reply Joanna Smith August 6, 2012 at 6:03 pm

    What an amazing concept!

  • Reply cathy505060 August 6, 2012 at 11:33 am

    I loved the NH CDs so much that I trained to be a Natal Hypnotherapy Practitioner!!!

  • Reply Alison August 5, 2012 at 9:22 pm

    I have never heard of it or used it

  • Reply Catherine Miller August 5, 2012 at 9:08 pm

    I haven’t heard of it, but would be interesting to try.

  • Reply Gemma Clark August 5, 2012 at 3:28 pm

    never heard or used but i must say sounds quite interesting 🙂 x

  • Reply Claire Higginson August 5, 2012 at 2:39 pm

    never heard of it

  • Reply Nicola Shipston August 5, 2012 at 2:03 pm

    I’ve heard of hypnobirthing, not sure if that is the same or similar? would definatly like to try more natural options when i’m due to give birth in November

  • Reply Lisa Wilkinson August 5, 2012 at 9:47 am

    I’ve heard of it but never used it.

  • Reply Kay Lou Smith August 5, 2012 at 9:08 am

    I have not heard of it but may look into ready for the birth of my 1st in September!

  • Reply katherine grieve August 5, 2012 at 9:06 am

    I have never heard of it, im sure my sister would appreciate this at the end of August!

  • Reply Karen Barrett August 5, 2012 at 7:09 am

    Hi, no I have never heard of it or used it.

  • Reply Otilia August 4, 2012 at 7:42 am

    No I never had one

  • Reply Victoria August 3, 2012 at 10:15 pm

    Not heard of it but as I’m 14 weeks pregnant with my first child I’d love to find out more!

  • Reply Christina Marriott (@Chrissy4116) August 3, 2012 at 9:11 pm

    I’ve heard of it but never used it x would be interesting to see how it works 🙂

  • Reply jen louise jackson August 2, 2012 at 3:29 pm

    I have heard of it but never used it

  • Reply Mummy Fever August 2, 2012 at 9:30 am

    Not heard but very interested @MummyFever

  • Reply Kristian July 31, 2012 at 10:04 pm

    No but it sounds interesting and something we would look into

  • Reply Solange July 31, 2012 at 9:06 pm

    Never heard of it

  • Reply Clare H July 30, 2012 at 4:19 pm

    I’ve never heard of it but it sounds interesting

  • Reply Gill B July 29, 2012 at 8:52 pm

    Sounds wonderful, would have loved to try it, but had to have C-sections. Would love to pass on to my daughter in law though!

  • Reply Mickie Bull July 29, 2012 at 10:16 am

    I’ve not heard of it before!

  • Reply Dee July 28, 2012 at 6:49 pm

    This will be great for my Daughter-in-Law. She is due to give birth in just 13 days.

  • Reply Victoria Boland July 28, 2012 at 5:23 pm

    No I haven’t heard of it before.

  • Reply Jenny July 28, 2012 at 4:58 pm

    I have heard of it, because my sister did it.

  • Reply andrea miles July 28, 2012 at 4:43 pm

    have heard of it but not tried it

  • Reply Marie July 28, 2012 at 10:35 am

    I’ve not, but my husband and I are trying for a baby so hoping to find a better way of coping with labour. I want to avoid an epidural at all costs.

    • Reply Maggie Howell July 31, 2012 at 4:02 pm

      We have a cd called “prepare to conceive ” which has helped thousands of couples to be more relaxed and in tune with their cycle

  • Reply Catherine beckett July 28, 2012 at 10:20 am

    I have not heard of this before but it sounds really interisting. My daughter is expecting her first child so i shall pass this on and investigate it further thanks x

  • Reply Dawnie Brown July 27, 2012 at 8:22 pm

    I’ve heard of it, really wanted to try it last time with O but we had to have a C Section unfortunately

  • Reply Kara Spencer July 27, 2012 at 5:16 pm

    I have not heard of it, but am super interested, I hated any types of drugs during my labours and am determined when we have our next not to hopefully use any so this really interests me.
    ps super jealous 5 boys, I love boys xx

  • Reply Cathy Glynn July 27, 2012 at 1:31 pm

    I have not heard of this, wish I had though x

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