Posted on August 2, 2012

Mumpreneur Feature – Kate

Mum in Business

The lovely Kate from burp! boutique is on the blog today, continue reading to find out about her and her fabulous business 🙂

Who are you?
I am Kate Hayden-Ellis. A short, svelte, happy character.

What do you do?
I do housework and cooking, I do being a mum to my two and a half year old daughter, Evie, and I do my online kids boutique and also design and illustration, when the chance arises.

When did you establish your business?
burp! boutique was born April 2011

What made you start your own business?
After Evie was born in January 2010 I was aghast at what was generally available on the high street for babies. I didn’t want pink and twiddly stuff for my daughter. I didn’t want to pigeon hole her and turn her into a pink princess. I knew there were lots of other amazing designers out there so I decided to create a place where folk could shop easily and find a bunch of cool stuff for their children, that was bold, fun and individual.

What do you love about working for yourself?
Being my own boss is great. I create all the graphics for my website, so don’t have to rely on anyone. I have complete control of the look and feel of the site, which after years of working for corporate companies, is fantastic. I can decide upon a deign and implement it straight away. It also fits in perfectly around Evie and home life which is the best. As I love being around for Evie and cooking fab dinners for my husband. 😀

Is there anything you do not like about working for yourself?
Sometimes it can get a little stressful doing absolutely everything but generally it’s fine. I love it!

Is there anything you would go back and do differently if you could?
I wouldn’t have spent so much money on advertising!! I appeared in Vogue and the I paper and lots of other glossy mags and national newspapers. Social media seems to work a lot better and is free!

What advice would you give to a Mum considering starting her own business?
Go for it!! Most definitely, whole heartedly make the leap. It’s better to try and make a go of it rather than not doing anything at all and be left wondering for the rest of your life if it would have worked. If you have the idea and the financial backing from family (avoid the banks if you can) then do it.
It could be a raving success!!
And you wouldn’t want to miss out on that ride would you?

You can also find Kate on:

Facebook –

Twitter – @burpboutique

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  • Reply Mum2Four August 6, 2012 at 10:28 pm

    I wish there had been more boutiques like this when Emilie was born, the sight of pink pink & more pink in her wardrobe used to fill me with horror!

  • Reply Kara Spencer August 2, 2012 at 8:24 pm

    Great business, love he fact not all pink and pretty. I am obsessed with pink, so everyone assumed when I had a little girl thats how I would dress her, they are so wrong, I like brights, quirky clothes, I like to embrace her personality, she is a tomboy nothing wrong with that.
    I wish you every success x

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