Posted on December 2, 2010

Mumpreneur Feature – Helen Wooldridge

Mum in Business

The lovely Helen from is on the blog today – check out the end of the post for a fab 15% discount code – Thanks Helen x

Who are you?
Helen Wooldridge

Polly & Helen

What do you do?
Run a company called Cuddledry ( with my business partner Polly Marsh manufacturing and retailing award-winning baby bath towels – our flagship product is the Cuddledry baby apron bath towel (which is now owned by one in every twenty UK babies!)

When did you establish your business?
End of 2006 

What made you start your own business?
A random idea as a result of having young children – we spotted a problem every new parent encounters, and created a solution to it, which has now become a bestseller

What do you love about working for yourself?
The constant steep learning curves, and how my day can range from looking after my young kids to analysing global textile manufacturing trends! 

Is there anything you would go back and do differently if you could?
Not really – but I guess we have learned so much about global expansion now that I would have ‘thought global’ from the word go – we just never imagined it would grow so big so fast! 

Finally If there is 1 thing that you could tell other Mums who want to start there own business; what would it be?
Be prepared to delegate – find some good trusted people who you can work with and outsource to them as early as you can afford it – you can’t do it ALL yourself! (and remember other people are experts in things you are not)

Kindly Helen has given us a Fab discount code to use at use MLOVE01 to get  15% off all Cuddledry products and Creatures baby and toddler toiletries when purchased from before 31.12.10


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