Posted on July 31, 2012

Mumpreneur Feature – Libby Thomas

competiton/ giveaway/ Mum in Business

The lovely Libby from Minimoki is on my blog today to tell you about herself and her brilliant business! She also has a fab give-away fro you 🙂Who are you?
Libby Thomas, mum to a 2.5 year old daughter and founder of – a website selling everything expectant parents could possibly need for labour. Also a fan of ice-cold white wine, vintage furniture, new dresses and to do lists.

What do you do?
When I was pregnant, my partner and I found ourselves trawling up and down the high street for hospital bag essentials. And I was walking for two. That’s when was born. We sell a selection of ready-made bundles (ranging from absolutely everything you could need for the big push in a beautiful bag to a labour-friendly food parcel) plus individual maternity and newborn products.

When did you establish your business?

We started thinking about minimoki in 2010, did a soft launch in 2011 and set our new website live in 2012. At the moment we’re just trying to sort out our SEO, PPC and various other marketing acronyms. And to sell stuff!

What made you start your own business?
I found it really tough going back to my job working in advertising for a large corporate company after maternity leave. Although they were a brilliant company to work for, I was really missing my daughter (I burst in to tears in two internal meetings, cringe) and the freedom of being off work! I started wondering whether that gap in the market I’d discovered when I was pregnant could be turned in to an actual business and give me the flexibility I was craving. Ta da!

What do you love about working for yourself?
The flexibility. The amazement of selling something. Being able to have a nap in the middle of the morning. Independence. Picking up my daughter early from nursery and taking her to the swings. Being creative. The joy of positive feedback, providing a service and being successful.

Is there anything you do not like about working for yourself?
Like all working mums, I find it stressful juggling business demands with being a good mum and partner and I have days where I feel like I’m being useless at all of it, but generally I flipping love working for myself and I think I’m a bit more confident and proud than if I hadn’t tried.

Is there anything you would go back and do differently if you could?
I’d be more assertive with cowboy suppliers. I’d use social media to do more market research (there are lots of brilliant bloggers, facebookers and tweeters out there more than willing to review your offering). I wouldn’t waste energy on wondering whether this was going to work, and just go for it!

What advice would you give to a Mum considering starting her own business?
I’ve learnt that I can’t do everything. Handing over total control of the kitchen to my wannabe chef partner was a brilliant move as it freed up the evening for me to work on minimoki (and meant nicer dinners all round). Hiring a decent accountant and web developer also allowed me to concentrate on building up my stock and brand and get the business launched. I found having a really thorough business plan with timelines and very detailed costings was essential to keep my focus. Lots of luck!

Libby would also like to giveaway one of her ‘Sooth-me Labour trio’ sets to one of my lucky readers. To enter just complete the rafflecopter below 🙂

Soothe -me Labour Trio £16.50

a Rafflecopter giveaway

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  • Reply Gillian Holmes August 14, 2012 at 4:34 pm

    Lavender Oil

  • Reply Jen Boucher August 14, 2012 at 12:47 am

    Gas (knockout!) and air

  • Reply Carolin August 13, 2012 at 11:38 pm

    Water, it was incredibly hot and even the fan didn’t help me cool down x

  • Reply jennie August 13, 2012 at 10:05 pm

    my husband and pain releif

  • Reply Cath August 13, 2012 at 8:59 pm

    A jug of water as I got so thirsty with the gas and air

  • Reply Holly Boyd August 13, 2012 at 8:42 pm


    My throat and lips were so dry throughout

  • Reply Tracy Grant August 13, 2012 at 8:38 pm

    My Husband and the gas and air xx

  • Reply DawnLouise August 13, 2012 at 8:02 pm

    I don’t know – but I’m sure that as long as my husband is by my side I will be just fine!

  • Reply Kate Edwards August 13, 2012 at 2:12 pm

    In labour i couldn’t have lived without my husband he was with me for all four births and didn’t leave my side 🙂

  • Reply MrsShilts August 13, 2012 at 2:01 pm

    I’m preparing myself for my first baby due in February 2013 so at the moment I’m planning on taking my husband and lots of magazines to keep both us occupied whilst we wait.

  • Reply Nicole August 13, 2012 at 1:31 pm

    Not sure yet as I will be having my first baby in Feb!

  • Reply Rachel Cox August 13, 2012 at 1:20 pm

    I will be having my first baby in February, but I know that pain relief will be top of my list!

  • Reply Catherine Miller August 13, 2012 at 10:40 am

    Not entirely sure – I haven’t got there yet! But I’ll go with my husband!

  • Reply Lesley Bain August 12, 2012 at 10:37 pm

    My husband, I couldn’t have gotten through it without him

  • Reply shane weir August 12, 2012 at 5:17 pm

    gas and air

  • Reply Kay Lou Smith August 12, 2012 at 2:42 pm

    What a fab idea!

    I haven’t experienced labour yet (1st baby due on 7th September – eek so close!). But because of the heat, top of my list is a hand held fan which I will ensure is packed along with plenty of batteries to keep me going!

  • Reply Jaci August 12, 2012 at 2:09 pm

    I couldn’t have done it without my mum!!

  • Reply Celia West August 11, 2012 at 10:22 pm

    My Husband

  • Reply Heather Shaw August 11, 2012 at 6:18 pm


    And chocolate!

  • Reply Clare H August 11, 2012 at 5:40 pm

    I don’t know as I haven’t been through it……yet!

  • Reply Emma J Lowe August 11, 2012 at 3:57 pm

    my husbands hand to hold onto

  • Reply Kerry Brown August 10, 2012 at 5:55 pm

    my cozy pjs and pillow

  • Reply Julie Picton August 10, 2012 at 10:24 am

    My Partner and my Mum

  • Reply Claire Richards August 8, 2012 at 10:58 pm

    This will be my first birth (in 11 weeks or so) but I couldn’t be without my husband, I know he’s going to be a rock! And his duties will include the spray fan!

  • Reply Clare Nicholas August 7, 2012 at 11:10 pm

    A bottle of cold Lucozade, mine when on forever……11 weeks approx until the next one

  • Reply Gemma Mills / Chamberlain August 7, 2012 at 2:01 pm

    The love of my life – Craig.

  • Reply jennie jackson August 7, 2012 at 12:40 pm

    My soothing music.

  • Reply ALLY CHAPMAN August 6, 2012 at 8:53 pm

    I wouldn’t be able to do without my lovely husband – and the way he’s waiting on me hand and foot!! Bless.

  • Reply Kristian August 6, 2012 at 10:55 am

    My partner (and pain relief!)

  • Reply Otilia August 4, 2012 at 7:39 am

    My hubby of course and my ball.

  • Reply Solange August 3, 2012 at 11:31 pm

    My husband

  • Reply Christina Marriott (@Chrissy4116) August 3, 2012 at 9:14 pm

    My husband! daunting thing to be in labour so was nice to have someone there! xx

  • Reply Jade Vine August 3, 2012 at 7:13 pm

    My husband!

  • Reply Victoria Boland August 2, 2012 at 9:08 pm

    My husband

  • Reply Margaret August 2, 2012 at 8:29 pm

    My husband…………… followed closely by an epidural 😉

  • Reply Kara Spencer August 2, 2012 at 7:33 pm

    My husband, I would never be without him, he was amazing and my rock.

    ps fab company, some beautiful stuff, I wish you ever success xxx

  • Reply Beth @plasticrosaries August 2, 2012 at 4:14 pm

    I couldn’t have been without the man himself 😀 who also provided wet flannels to attempt to keep me cool throughout – what a star :D!

  • Reply Kirsty Fox August 1, 2012 at 10:24 pm

    My husband, I needed him to cling onto!

  • Reply lana leman August 1, 2012 at 9:15 pm

    my husband

  • Reply Paula Fazekas August 1, 2012 at 8:54 pm

    My other half, especially during the c-section as i was petrified!

  • Reply Kathryn Phillips ✩ August 1, 2012 at 8:26 pm

    my mum as Amelia was born at home before medics arrived and my mum caught her 🙂

  • Reply natalie white August 1, 2012 at 3:58 pm

    Someone there to keep me company and help me through.

  • Reply Harpal Kaur August 1, 2012 at 2:31 pm

    my husbadn has to be there!

  • Reply laura banks August 1, 2012 at 8:16 am

    gas and air

  • Reply Karen Barrett August 1, 2012 at 8:09 am

    My husband x

  • Reply Rebecca August 1, 2012 at 12:58 am

    lip balm and water – it was thirsty work!

  • Reply emma cella July 31, 2012 at 9:41 pm

    my ipod

  • Reply Tracy Nixon July 31, 2012 at 9:16 pm

    My little stress ball to squeeze in my hand!

  • Reply Bex @ the mummy adventure July 31, 2012 at 9:14 pm

    The gas and air. It was vital!

  • Reply Attachment Mummy July 31, 2012 at 9:13 pm

    Resscue Remedy, lavender oil and my husband.

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