Posted on October 22, 2011

Mumpreneur Feature – Cynthia

Mum in Business
The lovely Cynthia of Delights By Cynthia is on the blog this morning to tell us about herself and her fantastic cake business! Make sure you check out her website to see all her amazing cakes :O)
Who are you?
I’m Cynthia Akinsanya, the owner of Delights by Cynthia.
What do you do?
I design and create cakes for weddings, celebrations and special events.  Everything is baked to order using the finest, fresh ingredients, using free-range eggs and fair trade, organic chocolate and fruit wherever possible.  For more about what we do, go to
When did you establish your business?
I started the business on March 21st (my birthday) 2006.
What do you love about working for yourself?
I’ve always wanted to be my own boss and I enjoy the fact that I get to build up my business instead of someone else’s. I enjoy the independence and the opportunity to be creative without limits, I’m working to my house-style, my standards and my limits and not someone else’s limitations.

Is there anything you do not like about working for yourself?

For the moment, I do everything for the business.  Sometimes being a one-woman band is hard, so it’s important to prioritise on a daily basis and learn to say no to some things and yes to the right things.

Is there anything you would go back and do differently if you could?

Definitely – I would go back and get to grips with the figures from the word go.  I have shyed away from the financial side of the business for too long.  If you don’t get to grips with the finances then you don’t know if you are making a profit or how much you are spending each month.  Also, you can’t plan or forecast for the future.

What advice would you give to a Mum considering starting her own business?

Be financially savvy. 
Think about how your business will affect your family.  Keep the family up to date with all you are doing and also get them involved.  This way they won’t feel like you are spending more time on the business than with them.  If the girls are at home and I’m about to make a business call, I tell them so they know that while Mummy is on the phone, they need to play quietly.
Plan, plan and then plan again for every eventuality.  There are always going to be days when you could do with a body double, so you can be in two places at once. Stuff happens and you need to have back-up mechanisms in place.
Don’t be afraid to delegate or rope people in to help – grandparents, other mums on the school run, neighbours.

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