Posted on November 17, 2010

Mumpreneur Feature – Caroline

Mum in Business

Caroline from Frog in the Field is our mumpreneur feature for today; please make her feel welcome & say hi 🙂

Who are you?

 I’m Caroline Davies (aka Frog)

What do you do?

 I run an E-Commerce business selling Children’s Party Bags

When did you establish your business?

 Hmm… feels like a lifetime ago, I suppose it was 3 years ago

What made you start your own business?

 I was cleaning out my car one afternoon and found some plastic party bags with cheap plastic toys inside, that had just been chucked on the floor of the car as soon as the children came out from the party. The only thing gone from them was the cake! After severely beating my children (just joking)… it made me wonder why on earth parents buy such rubbish to go in party bags, it’s pointless, the children don’t like them and neither do the parents so it’s just a waste of money. I decided to make up my own range of party bags that children would like to take home and play with and that parents would feel proud to hand out.

What do you love about working for yourself?

Being flexible so I can be with my family. I work from my office in the garden (which I love). I’ve also just opened a ‘Pop-Up’ Shop on the High Street in Monmouth until Christmas, which I couldn’t have just decided to do if I had a 9 –5.

Is there anything you do not like about working for yourself?

I suppose it’s having to do everything, sometimes it gets a bit much when there is no-one else to delegate to and of course no cover when you’re ill.

Is there anything you would go back and do differently if you could?

Not spend any money on advertising in my first year.

What advice would you give to a Mum considering starting her own business?

Ask many opinions of blunt people who will be honest. (You can’t run a business on smiles and nods from well-meaning friends who don’t have the heart to tell you you’re barking up the wrong tree.) Keep asking questions and be open minded so you can move with your market. And most of all if you’re going to run your own business, make sure it’s something you’re passionate about and proud of.

Where you can find Caroline –

Twitter –
Blog –

Caroline has kindly given us a 10% discount code ‘partybags2011’ which you can use until May 2011 🙂 Thanks Caroline x

You Might Also Like

No Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top