Posted on April 18, 2011

Mumpreneur Feature – Beth

Mum in Business
The lovely Beth of Jam & Cream PR and Marketing is our Mumpreneur feature on the blog today 🙂 Thank you Beth for taking the time to tell us about yourself and your business x
Who are you?
I’m Beth (28), Cornish born and bred and I live on the North Cornish coast with my husband and 2 young children, Lowen and Rory. I’m a Chartered Planner by profession and I spent 3 years at the University of Nottingham doing a Geography and Business degree and a further 3 years doing an MA in Planning at UWE in Bristol.
Despite my initial career path, I have always had a real passion and enthusiasm for food and drink, fuelled mainly by my mother who is a Home Economist. It was this passion that started to lead my career in very different direction….

What do you do?
I run Jam & Cream PR and Marketing, a food and drink PR agency specialising in Blogger PR. The idea for my business evolved from my Cornish food blog Jam and Clotted Cream which I set up in 2008 whilst on maternity leave with Lowen.
A considerable number of food businesses who I was working with on the blog, were coming to me for advice and help on starting their own company blogs, promoting themselves on Twitter and Facebook (I have a large following on social media and tweet under the name of @jamandcream) and engaging with the wider blogging community. In addition I had already picked up considerable skills in HTML, SEO and food photography through running my own food blog, and I also had business, marketing and PR experience from University and from my job in the public sector. After a lot of thought and research I decided to launch Jam & Cream PR at the beginning of this year, specialising in Blogger PR but also offering food specific services such as recipe development and testing, menu appraisal, cookery demonstrations, restaurant PR, food theatre management, food styling and food photography (via a network of ‘locally’ based professionals). I also provide all general PR and marketing functions too and I have recently started taking on clients in the travel and lifestyle sectors as well as food and drink.
If you are unsure what Blogger PR is I have written a blog post on my website here and if you would like to be added to my bloggers database, to be kept informed of potential product reviews and giveaways for your own blog then please get in touch via
When did you establish your business?
I established Jam & Cream PR in January this year – so it’s very early days but so far it’s all been really positive.
What made you start your own business?
My passion for food and drink, especially Cornish producers, coupled with a necessity to be able to work more flexibly due to having kids.
What do you love about working for yourself?
The flexibility, freedom and motivation that it gives you. There is really no comparison with working in the public sector!!
Is there anything you do not like about working for yourself?
I haven’t found anything yet, although sometimes I miss the buzz of working in a large office!
Is there anything you would go back and do differently if you could? 
As my business is still in its early stages I am constantly reassessing my aims and objectives to make sure I am keeping on track. Generally speaking I’m not the sort of person who looks back and dwells on mistakes or wishes I could have done things differently –I always think you need to look to the future.
What advice would you give to a Mum considering starting her own business?
1.      Do your research – you can never do enough.
2.      Find a niche – mine is my Blogger PR service.
3.      Prepare your husband or partner for long, lonely nights ……

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1 Comment

  • Reply Mrs E April 18, 2011 at 10:26 pm

    I find it really interesting reading about inspirational ladies starting their own businesses. I am determined to start my own one day. Just got to think of a concept and get some money to back it! 😉 x

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