Posted on February 7, 2011

Mumpreneur Feature – Anne-Marie Martin

Mum in Business

The lovely Anne-Marie from diddi dance is on the blog this morning. Anne-Marie is kindly offering you a 10% discount if you book a block of classes, please let her know you have come from Mummy Loves to be entitled to your discount :O)

Diddi Dance will be appearing on Louie Spences Show business this series so keep a look out! 😉

Diddi dance are holding a big fundraising event for Tommy’s on Sat 19th March across the UK, so check that out too! www.tommys.org/diddidance 

Who are you?
I’m Anne-Marie Martin, living in London, originally from Derby. Mum of Bobby (3) and founder of diddi dance.

What do you do?
diddi dance run funky pre-school dance classes for girls and boys.

When did you establish your business?

I started my first class in 2003 as a part time hobby, I then saw how popular it was and expanded to a few other areas in London to test. The classes all filled up immediately so i decided to start it as a business late 2005. I then looked into franchising the concept in 2006.

What made you start your own business?
I’d always been self employed through being a professional dancer. The classes grew so organically that it wasn’t really a conscious decision to start although Id always wanted some sort of dance school that would work around family life.

What do you love about working for yourself?
I love seeing the results and rewards myself from the effort you put it. I own something I’m passionate about so even though its hard work sometimes it doesn’t even feel like work!

Is there anything you do not like about working for yourself?
Not being able to switch off, there’s always something that needs to be done and with my son the guilt sometimes of having to “just send a quick email” “mummy just needs to make a quick call” Although my customers are mums I want to give great customer service so try and respond and reply to things straight away.

Is there anything you would go back and do differently if you could?
I’ve often thought would the company be even better if Id have searched for investment but then i love being 100% in control and its actually been nice growing slowly and organically, you can learn from your mistakes along the way and can deliver on your promises rather than becoming too big and not being able to cope with demand. First impressions count!

What advice would you give to a Mum considering starting her own business?
Support, support support! You need to have a supporting partner or friend or family around you. To start things off it consumes all of your time and their understanding and help stops you from going mad! Also seek out professional help from business link or other mums in business, I often chat to others starting businesses about my experience and offer advice and contacts.

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1 Comment

  • Reply Emma February 7, 2011 at 3:12 pm

    I love exchanging tweets with Diddidance! Her tweets are always cheerful and delightful to read! 🙂

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