Posted on February 3, 2011

Mumpreneur Feature – Aimi Rowe

Mum in Business

The lovely Aimi from is our Mumpreneur feature today – please make her feel welcome and say hi :O)

Who are you?
My name is Aimi Rowe, I am 30, have been Married for 10 years this September and have 2 lovely children.

What do you do?
 I make soft toys and decorative items out of children’s clothing, as keepsakes for both parents and children. I know we all have items that remind us so much of a particular phase in are child’s life that we can never bare to part with them, but inevitably they end up in the loft or at the back of drawers. This for me is the perfect way of keeping those memories fresh, and really having something that is so personal to keep.

 When did you establish your business?

I have been making these items for friends and family for the last 4 yrs but set up business 2 yrs ago.

What made you start your own business?

I did Fashion design at college and University, and have done home study courses in Curtain making and interiors. And although I have always known were my passion lies I could never find the right career that fit exactly.
I like to take something from design to completion and there are very few careers that let you do this and I could never pick one area alone that I wanted to focus on.
When I had kids I took a complete career break to raise them, and whilst decorating my son’s room came up with the idea of doing a large patchwork initial out of some of his clothes we had kept, to hang above his bed. Friends and family loved the idea and I soon found myself very busy. 2 years ago when my little girl was going to be starting Nursery I started to think about  what I would do when both my children were at school full time, and decided to see if working for myself could work for us as a family.

What do you love about working for yourself?

That I have created my perfect job for myself.

 Is there anything you do not like about working for yourself?
I always thought it would work perfectly, if the kids are ill I don’t have to worry about ringing work I will always be there for them. But the fact is that when you have work in it is down to you and only you to complete it, whatever is going on in your own life. So you have to be very committed.

 Is there anything you would go back and do differently if you could? 

I would have done more research into setting up a business, when I have an order I love it , the sitting and sewing is the best bit, but I haven’t got much of a business head really and getting business through your door is a full time job on it’s own. I think I thought the product would sell itself but you still have to get people to see that product.

What advice would you give to a Mum considering starting her own business?
 Once you have decided to do it, do it. You really have to give it everything you have got. There are always going to be times when your just not sure it’s worth it and you just want to pack it all in but you really have to push through. I always imagine the alternative what would I be doing if I wasn’t doing this and that is normally enough to get me back on track.  

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