Posted on August 8, 2017

Mum in Business – Lisa (What2buy4kids)

giveaway/ Mum in Business

Good morning everyone; today we have another lovely mum in business on the blog. Please welcome Lisa from what2buy4kids. You can also find Lisa on Facebook, Twitter and Instagram so make sure you pop over and say hi. Lisa is very kindly giving away a Make your own Chocolate House kit so make sure you read right to the end to see how you can win! 🙂

Who are you?
Hi – I’m Lisa, wife to Jeremy and mum to 3 kids. Chris is my eldest, Emma came along two years later and Katie is the baby of the family. I live in a small village, called Appleton, in Cheshire.

What do you do?
I run my own business, what2buy4kids, which is an online toyshop selling good quality toys and gifts for kids from birth to 12 years.

When did you establish your business?
I started my business 7 years ago, from my dining room at home. Last year, my business had grown so much, that we were bulging at the seams. There was stock in almost every corner of the house, so I had no alternative but to move into larger premises with offices and a warehouse attached.

What made you start your own business?
I was so frustrated with how difficult it was to find good quality, educational, and reasonable priced presents for my children to take to birthday parties. I also wanted to do something that I felt passionate about and being an ex-primary school and early years teacher, I wanted to use my expertise and knowledge in this field.

What do you love about working for yourself?
Being able to do what I’m passionate about is one of the best things about working for myself. I love using my teaching expertise to find new educational toys and gifts for children, that are fun and exciting. I also enjoy being able to share my ethos, creating a business where customer service is at the forefront of everything we do.

Is there anything you do not like about working for yourself?
I’m a workaholic and find it very difficult to switch off completely, as I look after and nurture my business like I would a new baby. I’m constantly available 24/7, always checking emails and I’m always at the end of the phone.

Is there anything you would go back and do differently if you could?
No, not really to be honest with you. From the outset, I was having fun, taking on new challenges each day. Looking back, I probably did make mistakes, but I strongly believe that’s one of the best ways to learn. In the beginning, I would dream of having a team of people helping me, but because I didn’t have this luxury, I had to do just about everything myself, from buying stock and fulfilling the orders to designing and developing my website. Having to do everything myself, has meant that I now understand all areas of my business, and I’m confident that I never ask any of my team to do something that I wouldn’t be happy to do myself.

What advice would you give to a Mum considering starting her own business?
My top tips for mums who are considering starting their own business, are “To do something you enjoy and are passionate about – then it really won’t ever seem like you are actually working!!! Lead by example, believe in yourself and convince yourself that you will succeed. Also try to challenge yourself each day by taking on something new and exciting.”

As I said at the beginning Lisa is very kindly giving away this Make your own Chocolate House kit to one of my very lucky readers. All you need to do to enter is complete the Rafflecopter below. The winner will be notified by email on the 28th August 2017. Good luck x

a Rafflecopter giveaway


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  • Reply Jamie Millard August 27, 2017 at 11:48 pm

    the Thames & Kosmos Electricity & Magnetism Kit sounds so exciting

  • Reply Anna Stimson August 27, 2017 at 10:33 pm

    I love the friends secret diary!

  • Reply Natalie Crossan August 27, 2017 at 10:26 pm

    the Orchard Toys Tell the Time Lotto looks great

  • Reply Caroline Signey August 27, 2017 at 6:58 pm

    The unicorn popper it looks fun and my daughter would enjoy it

  • Reply nicky pearce August 27, 2017 at 6:54 pm

    I really like the Unicorn Knitting Kit, my daughter is crazy about Unicorns right now

  • Reply Karen Scott August 27, 2017 at 4:42 pm

    Pirate in a tin 🙂

  • Reply Ellen Stafford August 27, 2017 at 4:26 pm

    Make Your Own Chocolate Pizza Kit my niece would love that!

  • Reply Alisa Moore August 27, 2017 at 3:48 pm

    I love the Electricity & Magnetism Kit as I would have loved it as a child

  • Reply Allan Fullarton August 27, 2017 at 3:40 pm

    The coral reef game, the kids would love it.

  • Reply Charlie Lovatt August 27, 2017 at 11:00 am

    Fab labs bath bomb set for my big girl for xmas

  • Reply Andy Craig August 27, 2017 at 2:04 am

    Make your own chocolate pizza

  • Reply sarah fielding August 27, 2017 at 12:25 am

    Would love the Large Green Dino Happy Hopperz, it’s so cute!

  • Reply Claire Little August 26, 2017 at 11:53 pm

    the make your own chocolate pizza! my kids would love it

  • Reply Lydia Graham August 26, 2017 at 11:14 pm

    I love the science kits and particularity like the Thames & Kosmos Electricity & Magnetism Kit. I use a lot of educational products as I home educate my 2 children

  • Reply Robyn Clarke August 26, 2017 at 11:04 pm

    I love the Unicorn Knitting Kit, my daughter is Unicorn mad and I enjoy knitting, so we would both be happy.

  • Reply Sharon Burroughs August 26, 2017 at 8:13 pm

    Hape Park And Go Garage, My son is car mad and would spend hours playing with this.

  • Reply Lisa Pond August 26, 2017 at 7:28 pm

    The coral reef game, our girls would love it 🙂

  • Reply Krzysia August 26, 2017 at 5:21 pm

    The Thames & Kosmos Electricity & Magnetism Kit looks very educational and fun with all the experiments to try.

  • Reply Karen R August 26, 2017 at 9:48 am

    I love exploring type activities, the Ladybird World looks really interesting

  • Reply Kevin Johnson August 26, 2017 at 1:53 am

    The RC wall climbing car looks awesome.

  • Reply Jessica Hutton August 25, 2017 at 9:22 pm

    The make your own chocolate pizza xx

  • Reply steph lovatt August 25, 2017 at 8:32 pm

    I love the House of Marbles – Marble Run!

  • Reply Laura Whittle August 25, 2017 at 5:36 pm

    The Unicorn Charm Jewellery Kit because both my girls love unicorns and anything crafty!

  • Reply Rich Tyler August 25, 2017 at 3:18 pm

    Jolly Jack’s Pirate Ship- my little 1 would love it

  • Reply amy bondoc August 25, 2017 at 3:18 pm

    the lady bird world looks great

  • Reply Rebecca Howells (@PeanutHog) August 25, 2017 at 2:45 pm

    Love the Big Jigs Mini Pirate Ship Playset – great for imaginations and role play

  • Reply Eileen Tingle August 25, 2017 at 10:46 am

    I like the Unicorn Charm Jewellery Set

  • Reply BECCA STAPLES August 25, 2017 at 10:18 am

    I love the grow and sow bug eating plant set, my boys would love this x

  • Reply Angie McDonald August 25, 2017 at 2:39 am

    I love the House of Marbles – Marble Run! We used to build them ourselves from things around the house when we were kids but I know my niece and nephew would love this!

  • Reply Lucinda Fortune August 24, 2017 at 8:55 pm

    The little pals blue watering can kit. My little boy absolutely loves helping in the garden.

  • Reply christine WESTLAKE August 24, 2017 at 7:08 pm

    love wood fairy teaset

  • Reply carol boffey August 24, 2017 at 4:05 pm

    the new mermaid lagoons

  • Reply ADEINNE TONNER August 23, 2017 at 6:21 pm

    Has to be the Big Jigs Dinosaur Wooden Train Set as i love dinosaurs and trains!

  • Reply Katy Malkin August 23, 2017 at 5:08 pm

    The Nici Minilina vet set fo rmy little girl is great

  • Reply francis lee August 23, 2017 at 12:00 pm

    bath bombs as they make my bath complete

  • Reply leigh boyle August 23, 2017 at 11:11 am

    the bath bombs =) x

  • Reply Jodie A Green August 20, 2017 at 10:31 am

    I love the – My First Jewellery Making Kit – my girls love making things, especially jewellery and this would be ideal to store everything in!

  • Reply Natalie Newham August 20, 2017 at 12:45 am

    I would probably choose the chocolate house kit, which you are giving away! Perfect for both of my nieces, as there is a four year difference in age 🙂

  • Reply caroline kelly August 19, 2017 at 10:12 pm

    I think my daughter would like the bath bombs!

  • Reply Sheri Darby August 19, 2017 at 9:46 pm

    The Peter rabbit Xylophone is brilliant

  • Reply Joanna Ford August 19, 2017 at 6:59 pm

    Paint your own fairy door as it is really creative and my Goddaughter would love it!

  • Reply Carole Nott August 19, 2017 at 3:59 pm

    Great looking products – i especially like the make-your-own-chocolate-pizza-kit which would be great fun

  • Reply lynn neal August 18, 2017 at 6:27 pm

    Kids stepping into science kit

  • Reply Dean T August 18, 2017 at 12:50 am

    Pirate Ship is pretty epic

  • Reply Emma Salter August 17, 2017 at 11:35 pm

    My favourite product is the paint your own fairy door. I’m just redecorating my daughters room and she would love this!

  • Reply Cara Bemrose-Williams August 17, 2017 at 9:43 pm

    The crystal mining kit would be perfect to drag my minecraft obsessed son away from the computer for a little while!

  • Reply Lindsey Smith August 17, 2017 at 6:01 pm

    My favourite product is the Zoob Racer, I love zoobs you can do so much with them and they are so easy to put together.

    Lots and lots of fun and always a variety of ways to build.

  • Reply Melissa Lee August 17, 2017 at 11:47 am

    I love the very cute Peter Rabbit Xylophone

  • Reply Keshia Esgate August 17, 2017 at 10:25 am

    Bugzz Pirate Umbrella – my nephew loves pirates!

  • Reply Stevie August 17, 2017 at 10:18 am

    I like the Top Magic – Magic Hat Tricks.

  • Reply Mummy on a Budget August 16, 2017 at 4:55 pm

    I think my LO would love the Story Cubes as she’s just started wanting to tell stories and has a really great imagination.

  • Reply Jo Carroll August 15, 2017 at 8:30 pm

    I really like the Hape Wooden Till. I think all wooden toys are fab but this one would be lots of fun and help learning numbers, addition and subtraction and the value of ‘little wooden toys’ 😉

  • Reply Zoe Brown August 15, 2017 at 5:11 pm

    stomp rocket i know they would love that

  • Reply leanne weir August 15, 2017 at 4:02 pm

    The Tool box for my boys

  • Reply Susan Hoggett August 15, 2017 at 8:33 am

    my kids love helping me make things in the kitchen so I’d choose the make your own chocolate pizza kit

  • Reply emma walters August 15, 2017 at 7:11 am

    the Thames & Kosmos Electricity & Magnetism Kit would be great fun for my son

  • Reply Katie Sharman August 14, 2017 at 9:51 pm

    Wooden fairy tea set

  • Reply Annabel Greaves August 14, 2017 at 5:24 pm

    My daughter would love the pretty in the tub as she loves beauty toys

  • Reply Helen Tovell August 14, 2017 at 3:02 pm

    The cupcake bath bombs as they sound lovely

  • Reply Caroline H August 14, 2017 at 1:44 pm

    I love the Rachel Ellen Mermaid Drinks Bottle. Everything these days, it seems, has a TV or film character on it or is just plain. This is pretty, fun and practical.

  • Reply claire glace August 14, 2017 at 9:09 am

    Fairy wooden teaset, every girl should have a teaset when growing up!

  • Reply Emily Knight August 14, 2017 at 7:24 am

    The Wooden Fairy Tea Set – it’s just the sort of imaginary play toy that mt goddaughter loves!

  • Reply Emma August 13, 2017 at 10:12 pm

    The new mermaid lagoons

  • Reply Ruth lee August 13, 2017 at 7:45 pm

    Tool box

  • Reply Rebecca Sutton August 13, 2017 at 7:32 pm

    my daughter is really in to her fairies he would love the My Fairy Garden

  • Reply Danielle Spencer August 13, 2017 at 4:57 pm

    I love the Talking Lily Bobtail she is absolutely gorgeous and a great interactive toy.

  • Reply Steve Dickinson August 13, 2017 at 4:48 pm

    Shiver me timbers, I’ll have the pirate ship Jim lad !

  • Reply Danielle Pooley August 13, 2017 at 3:23 pm

    The friendship bracelet set would keep my niece busy!

  • Reply Vicki D August 13, 2017 at 5:55 am

    My niece would love the unicorn garden, she’s very creative and adores anything unicorn related

  • Reply Keith Hunt August 12, 2017 at 9:17 pm

    Fab Lab Bath Bombs Kit

  • Reply Bob Clark August 12, 2017 at 9:09 pm

    I think the toolkit would be perfect for our grandaughter – she is so inquisitive

  • Reply Lorna Ledger August 12, 2017 at 9:04 pm

    Friendship Charm Bracelets Kit – my niece would love creating these to give friends

  • Reply Jolanta K. August 12, 2017 at 8:31 pm

    Electricity and magnetism would be best game for my 5 year old daughter and my 12 year son. They can play together.

  • Reply julie henderson August 12, 2017 at 7:59 pm

    this is a great way to teach kids about politness and manners –

  • Reply Sidrah Ahmed August 12, 2017 at 7:32 pm

    Zoob Racer looks fascinating

  • Reply Stacey Carnell August 12, 2017 at 7:00 pm

    I love the Indigo Jamm Jolly Jack’s Pirate Ship because my son loves all things pirate 🙂

  • Reply Emma Gibson August 12, 2017 at 4:26 pm

    The crystal growing set.

  • Reply Alexa Schoolar August 12, 2017 at 4:07 pm

    Thames & Kosmos Electricity & Magnetism Kit … educating and fun!

  • Reply Emily Hutchinson August 12, 2017 at 3:12 pm

    The marble run. because I’ve always wanted one!

  • Reply DEBBIE W August 12, 2017 at 2:27 pm

    Forget the kids, I really, really want a Colour Changing Raindrops Umbrella. Who can I talk into getting me one?!

  • Reply stuart hargreaves August 12, 2017 at 2:00 pm

    peter rabbit xylaphone – kids loves music and creating it

  • Reply Katie Howell August 12, 2017 at 1:15 pm

    Peter Rabbit Xylophone – it’s adorable! I’ll regret saying that though with the noise 😉

  • Reply Rebecca Brown August 12, 2017 at 12:22 pm

    The Barbarossa pirate ship because it looks fun and pirates are cool!

  • Reply Hannah Wallington August 12, 2017 at 12:18 pm

    I love all the Orchard toy games

  • Reply Suzanne Jackson August 12, 2017 at 11:27 am

    The Coral Reef games – looks like good fun

  • Reply Zoe C August 12, 2017 at 11:22 am

    The colour changing cupcake umbrella, love how it changes colour and the design

  • Reply Fiona August 12, 2017 at 10:38 am

    The Coral Reef game looks really good.

  • Reply Susan Trubey August 11, 2017 at 9:44 pm

    Zoob Sparkle 60 Piece Set

  • Reply hannah Wood August 11, 2017 at 9:18 pm

    Thames & Kosmos Electricity & Magnetism Kit

  • Reply Erica Wallace August 11, 2017 at 12:20 pm – anything to do with books or space!

  • Reply Laura Nice August 11, 2017 at 1:09 am

    House Of Marbles Marble Run 50

  • Reply STACY SORRELL August 10, 2017 at 5:01 pm

    i love the Unicorn Charm Jewellery Kit – my daugter is obsessed with unicorns at the moment

  • Reply Liam Bishop August 10, 2017 at 11:35 am

    Love the House of Marbles – Marble Run. My son loves them!

  • Reply Amie August 10, 2017 at 11:27 am

    I love any of the wooden toys

  • Reply Jade Hewlett August 10, 2017 at 11:10 am

    I like the Draw Out Junior Game as it looks fun to play for all the family

  • Reply Leanne Newsome August 10, 2017 at 9:40 am

    I love the Wooden Fairy Tea Set because my daughter loves to make present tea and it’s such a pretty colour

  • Reply sarah m August 9, 2017 at 10:53 pm

    Wow so many great items, i really like the Fairy Sleepy Light!

  • Reply cheryl hadfield August 9, 2017 at 10:45 pm

    love the The Colour Changing Owl Umbrella

  • Reply Ann-Marie Gould August 9, 2017 at 10:12 pm

    I love The Colour Changing Owl Umbrella, such a unique idea!

  • Reply Cassandra Mayers August 9, 2017 at 9:34 pm

    I love the Pretty in the tub bath set as I think it would encourage my daughter to have a bath.

  • Reply Lyndsey August 9, 2017 at 2:11 pm

    love the wooden fairy tea set because my little girl would love it

  • Reply kathy cakebread August 9, 2017 at 1:50 pm

    I love the make your own chocolate pizza

  • Reply sarah rees August 9, 2017 at 10:56 am

    love the rounders kit, my kids have been learning to play at school and appear to enjoy it

  • Reply Catherine McAlinden August 9, 2017 at 7:47 am

    I like the Orchard Toys Tell the Time Lotto

  • Reply Lynda Graham August 9, 2017 at 12:26 am

    The toolkit would be great.
    Little hands would be busy .

  • Reply Solange August 9, 2017 at 12:03 am

    I love the wooden fairy tea set. My daughter would love it too.

  • Reply melanie stirling August 9, 2017 at 12:00 am

    I like the wooden rounders kit,it takes me back to my school days.

  • Reply Little B & Me August 8, 2017 at 11:23 pm

    How lovely to hear that her business started off small & has grown into a thriving popular business.
    The products she sells look great, B wouldn’t get far with the chocolate house… it would have been eaten haha!

  • Reply Hayley Colburn August 8, 2017 at 9:47 pm

    My daughter would go crazy for the unicorn garden, her and her school friends have all of a sudden became really into unicorns of a sudden

  • Reply amanda walsh August 8, 2017 at 9:12 pm

    I love the make your own chocolate pizza as it combines my gangs fav 2 things

  • Reply Jennifer Wlodyka August 8, 2017 at 9:06 pm

    Woodland fairy teaset

  • Reply Alice Dixon August 8, 2017 at 7:58 pm

    I like the where’s Spot puzzle, spot books are my sons favourite and I enjoyed them as a child too, and he loves jigsaws so this is a great combination

  • Reply Michelle Ferguson August 8, 2017 at 7:39 pm

    I love the XXL magic box which would be great for my nephew who loves showing me new tricks

  • Reply Adrienne McGroder August 8, 2017 at 7:15 pm

    I like the electricity and magnet kit as I have 2 boys aged 6 and 9 and they are getting into science at school. They would love this.

  • Reply joannne darnell August 8, 2017 at 7:05 pm

    The tool box

  • Reply laura stewart August 8, 2017 at 6:40 pm

    Gift In A Tin – Kitten

  • Reply Kim Styles August 8, 2017 at 6:01 pm

    I love the Thames & Kosmos Electricity & Magnetism Kit becuae it reminds me of when My eldest son had a similar kit when he was younger and he is now training to be an electrician!

  • Reply Kim Neville August 8, 2017 at 5:59 pm

    Thames & Kosmos Electricity & Magnetism Kit as it something the whole family would enjoy seeing in action and learning at same time

  • Reply iain maciver August 8, 2017 at 5:26 pm

    love the tool box

  • Reply fashionandstylepolice August 8, 2017 at 4:30 pm

    Lovely interview. Left me feeling very inspired. Love reading about other mums in business.

  • Reply Kay Sherman August 8, 2017 at 3:26 pm

    The tool box looks great

  • Reply Hali Kinson August 8, 2017 at 2:30 pm

    Peter Rabbit Xylophone

  • Reply Ashleigh Allan August 8, 2017 at 1:04 pm

    I love the wooden fairy tea set. I love wooden toys they last forever

  • Reply Tony Metcalfe August 8, 2017 at 12:23 pm

    The Remote Control Machines Construction Kit looks a lot of fun and quite educational.

  • Reply kim plant August 8, 2017 at 11:58 am

    love the wooden fairy teaset my little girl would play hours feeding her teddys x

  • Reply Julie Kenny August 8, 2017 at 11:54 am

    I love the Night Booma – we have a Booma already and its fab – I didn’t know they did a night one! x

  • Reply Tracy Nixon August 8, 2017 at 11:19 am

    I love the Talking & Hopping Peter Rabbit because Peter Rabbit has been round since I was little and the thought of a hopping and talking Peter Rabbit sounds a little ones dream toy!

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