Posted on January 9, 2013

New Business Mums – Emma


I’ve not featured any Business Mums on the blog for a while so I thought I’d restart… this time I’ll be featuring Mums who have started their businesses in the last year to try and give them a bit of exposure! First up is the lovely Emma from The Fondant Faery who started her business in May 2012! Emma is kindly offering 10% off her amazing cake toppers when you mention this blog feature (valid until March) – Also check out the end of the post for a yummy giveaway!

Who are you?

Emma Strachan

The Fondant Faery

@Em_and_Lola or @fondantfaery


What do you do?

I make bespoke cakes, cupcakes & cake toppers using the finest ingredients possible, organic, free range, fair trade & local where possible.

I work accommodating people’s budgets so can make the whole cake & topper for people or just the cake toppers that they can place on their own cakes.

A lot of my postal orders are for the fondant toppers.

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When did you establish your business?

May 2012

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What made you start your own business?

Was looking for a part time job to fit in with my daughter.

Unfortunately the only part time jobs were over 5 days a week but that made my  childcare costs unaffordable.  I’m a single mum so couldn’t work evenings or weekends.

It was also important to me that I got to spend time with Lola, I didn’t want the childminder spending more time with her than I did.

Have always been a baker but my cake decorating started when making Lola’s 1st birthday cake.  I thoroughly enjoyed the process & started making cakes for friends & family. I was told by quite a few people that I should consider it as a career.

With no jobs around, becoming self employed & making cakes seemed the obvious thing to do.

image (3)

What do you love about working for yourself?

I love being my own boss, (always had issues with authority!)

like being in control of what hours I work.


Is there anything you do not like about working for yourself?

The pressure of having to earn the money, no holiday pay, no sick days!!

Although most of the time I enjoy the peace & quiet of my job, I do sometimes miss the social side of working with other people.

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Is there anything you would go back and do differently if you could? 

I would have started sooner!

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What advice would you give to a Mum considering starting her own business? 

Go for it, better to try & risk failure rather than regret not trying.

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Emma has kindly offered to giveaway a box of 6 cupcakes to one of my lucky readers.

You could choose from…

6 Mojito cupcakes or
6 chocolate & baileys cupcakes or
6 vanilla or chocolate or lemon cupcakes
Just complete the Rafflecopter below to enter…

a Rafflecopter giveaway

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  • Carolin January 22, 2013 at 8:07 pm

    I’d choose the chocolate cupcakes

    @caro_mad x
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  • linda curtis January 22, 2013 at 5:42 pm

    i think the lemon ones look and sound lush so it would have to be them for me :)

  • Rebecca Phillips January 22, 2013 at 5:40 pm

    i would love the mojito ones

  • olivia kirby January 22, 2013 at 5:30 pm

    the Mojito ones, yummy!!

  • Emma Overgage January 22, 2013 at 2:40 am

    I think I would go for the vanilla cupcakes.. unlike what I’ve been reading in the fifty shades books, there’s definitely nothing boring about them!! :)

  • Jean Bolsover January 21, 2013 at 9:57 am

    Ooo, the vanilla ones!

  • Yvonne Brownsea January 20, 2013 at 9:06 pm

    I’d choose the lemon cupcakes x

  • Becky John January 20, 2013 at 6:14 pm

    Lemon cupcakes

  • Kerry Pope January 20, 2013 at 4:26 pm

    I know its predictable but I would choose the chocolate as they are my favourite and my little boys would also be able to enjoy one too.

  • Rebecca Phillips January 19, 2013 at 11:11 pm

    I’d love to enter but is this just for mainland UK? I’m in Northern Ireland.
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  • Susan Ellams January 17, 2013 at 9:49 pm

    lemon cupcakes

  • Sarah January 16, 2013 at 4:48 pm

    Lovely prize! I’d probably pick the chocolate cupcakes :) x

  • Tracy Hanley January 16, 2013 at 2:35 pm

    Lemon cupcakes

  • Zoe Corkhill (Mama Geek) January 15, 2013 at 10:52 pm

    They look amazing! I’m a chocaholic so it would be chocolate cupcakes all the way
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  • ashleigh January 15, 2013 at 9:15 pm

    Chocolate and Baileys!

  • Lilinha Espindula January 15, 2013 at 8:33 pm

    Mojito cupcakes, I love the cocktail, so I would love to try the cupcake version! :) x
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  • Rainie Bish January 15, 2013 at 7:10 pm


  • Sophie F January 15, 2013 at 6:44 pm

    Lemon cupcakes! Yum! (:

  • Zoe Corbin January 15, 2013 at 4:50 pm

    chocolate and baileys yummy. x

  • katrina walsh January 15, 2013 at 2:15 pm

    Ooh id have to go for chocolate and baileys – 2 of my fave things in life combined :)

  • Zoe Howarth January 15, 2013 at 10:32 am

    Definitely the Mojito one’s – yum yum !

  • Lindsay Heslop January 14, 2013 at 9:22 pm

    Good Luck Emma! Your toppers are fab x x

  • Kirsty January 14, 2013 at 9:20 pm

    Arghh I don’t know. Lemon or the Mojitos. Or both. Let me have both.

  • jennifer thorpe January 14, 2013 at 8:06 pm

    definitely the chocolate and baileys

  • Clementina January 14, 2013 at 7:30 pm

    The kids would eat any chocolate cupcake. Thanks.

  • Sally Poole January 14, 2013 at 7:25 pm

    Oooooh Chocolate & Baileys! Yum x

  • Chey January 14, 2013 at 11:03 am

    chocolate & baileys cupcakes

  • Emma Strachan January 14, 2013 at 10:00 am

    Thank you to everyone for the lovely comments x

  • Simon C January 13, 2013 at 11:19 pm

    Chocolate & Baileys – sound lovely! :)


  • Michelle January 13, 2013 at 11:10 pm

    They all look fantastic, well done you! I’d love the 6 chocolate & baileys cupcakes!! Yummy! x
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  • Rachel Sanders January 13, 2013 at 8:48 pm

    I think the chocolate & Baileys would have to be my favourite.

  • Cheryl Edwards January 13, 2013 at 8:42 pm


  • Nicola Biven January 13, 2013 at 8:42 pm

    Delicious !!!! Particuarly love the Bumble Bee cupcakes soo cute !

  • Shona J January 13, 2013 at 8:36 pm

    They all sound great but would choose either vanilla or lemon.

  • izzy January 13, 2013 at 8:32 pm

    6 Mojito cupcakes !! omg my fav drink xx

  • Sally Carter January 13, 2013 at 8:29 pm

    I’d choose lemon.

  • Megan Adams January 13, 2013 at 8:22 pm

    What amazing cupcakes!! Such skill. I’d have to choose the 6 chocolate & baileys cupcakes, therefore I wouldn’t have to share as partner doesn’t like Baileys! Greedy, hehe!

  • J. Tingay January 13, 2013 at 8:22 pm

    chocolate & baileys cupcakes – sound heavenly

  • Shonaigh January 13, 2013 at 8:11 pm

    Beautifully designed cakes, especially like the owl ones. Delicious flavours and a very generous giveaway.

  • Kate O'Neill January 13, 2013 at 8:09 pm

    The mojito ones – they sound lush!

  • Emma Brooksbank January 13, 2013 at 7:49 pm

    6 Mojito cupcakes!!! YUMMO

  • Laura Caraher January 13, 2013 at 7:43 pm

    They all sound delicious but I am going to have to go for Chocolate yum:)

  • Julie January 13, 2013 at 7:39 pm

    These look delicious!

  • Jenny January 13, 2013 at 7:39 pm

    Difficult decision, but if pushed (!) I would chose the chocolate & baileys cupcakes. They sound delicious!

  • Kieran January 13, 2013 at 7:31 pm

    6 Mojito cupcakes

  • Laura Harris January 13, 2013 at 7:29 pm

    I love Mojito cocktails in the summer, and am desperately missing the sunshine, so would definitely choose Mojito cakes. They sound deliciously different!

    (Am also loving your designs and so wish I was as handy as you!)

  • Sharon Creak January 13, 2013 at 7:19 pm

    Mmm The Lemon cupcakes sound delicious

  • Rachel Blackburn January 13, 2013 at 6:58 pm

    the chocolate and baileys cupcakes sound soo good!

  • Kerry Clapperton January 13, 2013 at 6:58 pm

    Oohh lemon please x

  • Val Swift January 13, 2013 at 6:57 pm

    yummy – baileys and chocolate – sounds divine

  • Helen B January 13, 2013 at 6:57 pm

    They all look fab, lemon cup cakes for me!

  • Sarah Lamb January 13, 2013 at 6:56 pm

    They all sound yummy but I would choose chocolate.

  • C Hui January 13, 2013 at 6:55 pm

    Lemon cupcakes for me :)

  • Emma Jackson January 13, 2013 at 6:49 pm

    Ooh, they look delish and LOVE the cute owl ^_^

    I’d struggle to decide and then pick chocolate :)

  • Alison Wakefield January 13, 2013 at 6:34 pm

    Oh it would have to be Chocolate & Baileys

  • Charlotte Ingham January 13, 2013 at 6:31 pm

    Ooh mojito is tempting but my love for lemon wins!

  • kayleigh louise January 13, 2013 at 6:25 pm

    chocolate and baileys would b lush!! x

  • Lorraine Foster January 13, 2013 at 6:22 pm

    Chocolates and Baileys sound delicious!

  • Matthew January 13, 2013 at 6:22 pm

    Chocolate/Baileys Cupcakes deffo!!

  • Barbara daniels January 13, 2013 at 6:22 pm

    lemon cupcakes

  • Val Hartley January 13, 2013 at 6:18 pm

    I would love to try the Lemon.

  • Tink Rhonda Lee Mse January 13, 2013 at 6:07 pm

    I would choose the vanilla cupcakes.

  • Karen R January 13, 2013 at 6:02 pm

    I think I’d plump for the Mojito!

  • Pamela Metcalf January 13, 2013 at 5:57 pm

    I think the chocolate cupcakes would be gorgeous and would love to win these x

  • Amelia Kennedy January 13, 2013 at 5:56 pm

    Chocolate and Baileys sounds delicious!

  • Helen January 13, 2013 at 5:56 pm

    If I was lucky enough to win …. oh, they’re all tempting, could I have two of each! Sorry for being difficult but I’d choose the chocolate & baileys cupcakes, they sound scrumptious – would I have to share them?

  • Gemma Woodcock January 13, 2013 at 5:52 pm

    The cupcakes look amazing! Thanks for the giveaway :)

  • anthony harrington January 13, 2013 at 5:51 pm

    these look yummy! lemon is my fav!

  • Heather Smith January 13, 2013 at 5:37 pm

    the vanilla ones but the lemon ones sound lovely too

  • Andy D January 13, 2013 at 5:36 pm

    chocolate & baileys cupcakes

  • Georgia McAllister January 13, 2013 at 5:35 pm

    I would give up my New Year’s resolutions for the Chocolate and Baileys cupcakes, they sound delicious.

  • Alan C January 13, 2013 at 5:31 pm

    The Mojito sounds nice

  • Jo Kelly January 13, 2013 at 5:31 pm

    Chocolate – there’s no nicer cake than a choccie cake – om nom! x

  • Julie Davies January 13, 2013 at 5:29 pm

    definitely Baileys, sound yummy

  • Lorraine Partyn January 13, 2013 at 5:26 pm

    They all sound fab, but I would choose the chocolate & baileys cupcakes as they manage to combine my favourite indulgences in one cupcake!

  • Deborah Wheeler January 13, 2013 at 5:25 pm

    Mmm chocolate and baileys together in a cake – can’t go wrong

  • Julie Picton January 13, 2013 at 5:24 pm

    Lemon Cup Cakes

  • Steph Nicolls January 13, 2013 at 5:21 pm

    Chocolate and Baileys. A little bit of Xmas in January!

  • Louise January 13, 2013 at 5:21 pm

    These are absolutely gorgeous! Such a talent :) x

  • Becky I January 13, 2013 at 5:14 pm

    I would love to try them all, but have to say lemon cupcakes are my absolute favourite thing on the planet

  • Dee Johnson January 13, 2013 at 5:07 pm

    My Daughters are very good cake makers but im sad to say they didnt get it from me. Unfortunately they live 270 miles from me so i dont get chance to taste their lovely cakes. I would love to try yours, thank you for the competition.

  • Anne Bostwick January 13, 2013 at 5:03 pm

    Chocolate and Baily’s for me!

  • SARAH LAMBERT January 13, 2013 at 5:00 pm

    O my these are stunning and look very yummy :) Would love to try the choc cupcakes yummm :)

  • mrs susan martin January 13, 2013 at 4:57 pm

    yummy scrummy! it must be lemon cupcakes for me x

  • sarah clarke-feltham January 13, 2013 at 4:56 pm

    lemon ones sound lovely

  • grainne marnell-fox January 13, 2013 at 4:43 pm

    chocolate and baileys please

  • grainne marnell-fox January 13, 2013 at 4:42 pm

    choc and baileys please

  • Heather Martin January 13, 2013 at 4:42 pm

    The lemon sound fab

  • jane colwill January 13, 2013 at 4:40 pm

    Would have to be chocolate, mine always turn out heavy and dry.

  • Sara colclough January 13, 2013 at 4:39 pm

    Forgot to mention chocolate & baileys cupcakes all the way – combination of 2 of my favourite things x

  • dorit vaknine January 13, 2013 at 4:38 pm

    i would choose 6 chocolate cup cakes

  • Sara colclough January 13, 2013 at 4:37 pm

    They look fantastic and delicious, a real inspiration

  • Alice Hindley January 13, 2013 at 4:35 pm

    Chocolate & Bailey’s

  • Paula January 13, 2013 at 4:35 pm

    Ooh yummy chocolate ones I think please

  • Avvie Cunnington January 13, 2013 at 4:34 pm

    I would have to choose either Mojito or chocolate. Sound amazing!

  • hannah oneill January 13, 2013 at 4:34 pm

    Chocolate & baileys cupcakes sound so yummy

  • ELAINE GREENALL January 13, 2013 at 4:27 pm

    Cholcolate or vanilla for me! They all look fab mind!

  • Tracy Nixon January 13, 2013 at 4:24 pm

    What gorgeous cup cakes – I love the ones with the bumble bees on! Lovely for the Spring – for Mother’s day! I would choose vanilla cupcakes if I won!

  • Hugh McLaughlin January 13, 2013 at 4:24 pm


  • Sarah Jones January 13, 2013 at 4:24 pm

    chocolat and Bailey x

  • Tracey Peach January 13, 2013 at 4:19 pm

    They looks so Yummy. I would choose 6 lemon Cupcakes.

  • Make do mum January 13, 2013 at 11:08 am

    Oh wow, boozy cupcakes! I’d go for the Mojito ones :)
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  • katie skeoch January 12, 2013 at 10:21 pm

    Mojito cupcakes – My favourite cocktail xx

  • Emma Ellison January 12, 2013 at 9:21 pm

    All look & sound yummy! I’d choose baileys & chocolate I think :)

  • Karen Langridge January 12, 2013 at 9:11 pm

    6 chocolate & baileys cupcakes just so the adults could enjoy them this time 😉 Awww poor kids! x

  • Dawn Temple January 12, 2013 at 12:06 pm

    These look divine!!! I would love the chocolate or lemon ones – ooooh, decisions….

  • Johnson Babies January 11, 2013 at 10:52 pm

    For me it would have to be lemon cupcakes.
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  • Attachment Mummy January 11, 2013 at 5:46 pm

    Yum! The chocolate and Baileys sound delicious!!
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  • Dorothee77 January 11, 2013 at 1:24 pm

    I would chose chocolate and baileys!

  • Tina Holmes January 11, 2013 at 12:35 pm

    Mmmmm baileys ones! Yummy

  • kerry Locke January 11, 2013 at 8:44 am

    I think I’d choose Mojito and host a girly night in !!!

  • Erica Price January 11, 2013 at 6:34 am

    Lemon sounds lovely although I think there will also be votes for chocolate from members of this household.
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  • Mum2Four January 10, 2013 at 9:10 pm

    Mmmm Chocolate & Baileys in a cake – what’s not to like?

    I love the cake with the hedgehog on :-)

  • Rachael Lines January 10, 2013 at 7:57 pm

    WoW! yummy lemon ones!!

  • Kara Spencer January 10, 2013 at 5:09 pm

    Chocolate, nothing better than a spot of chocolate, what a fab business idea, I wish Emma much success xx
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  • Hayley Fountain January 10, 2013 at 12:04 pm

    yummy, i would chose vanilla x

  • Kara January 10, 2013 at 10:02 am

    Chocolate and baileys sound delicious!!
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  • Kathryn Phillips ✩ January 10, 2013 at 7:25 am

    ooo yummy would have to be chock and baileys :)

  • anna marikar January 9, 2013 at 11:48 pm

    its got to be the chocolate ones!

  • Hayley Wells January 9, 2013 at 11:42 pm

    Mojito cup cakes sound fab and would be the perfect gift for my friend to show her that she’s loved :)

  • Ness Gorton (@baggiesbabe69) January 9, 2013 at 11:27 pm

    Oh it’d have to be the Lemon Cupcakes.
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  • Kim Carberry January 9, 2013 at 10:31 pm

    They look fantastic!!
    I like the sound of the 6 Mojito cupcakes :)

  • ET Speaks From Home January 9, 2013 at 10:27 pm

    chocolate & baileys cupcakes!
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  • Sam January 9, 2013 at 9:52 pm

    6 Mojito cupcakes would be lovely, never had this sort of cake before. Sound gorgeous x
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  • Katrina Day-Reilly January 9, 2013 at 9:16 pm

    chocolate & baileys cupcakes
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  • Donna Bird January 9, 2013 at 9:16 pm

    OMG I love cake I would choose 6 vanilla or chocolate or lemon cupcakes :-)
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  • S Rodgers January 9, 2013 at 9:12 pm

    I can’t decide between the mojito or the Baileys and chocolate – if I win I’ll make a decision :o)
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  • Alison T January 9, 2013 at 9:09 pm

    To be honest any would go down a treat in our household, my two daughters would love the chocolate ones, my husband would enjoy the Mojito & lemon ones and I would enjoy the Baileys & chocolate combo aswell as the vanilla ones

  • Louise January 9, 2013 at 9:02 pm

    mojito ones sound fab
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  • Cathy Glynn January 9, 2013 at 7:56 pm

    Mmm chocolate and baileys sounds good to me x

  • Rhoda January 9, 2013 at 1:54 pm

    I’d choose the chocolate & baileys cupcakes – they sound gorgeous!

  • Helen Dickinson January 9, 2013 at 1:36 pm

    Amazing Giveaway!! WOW!

    I would love to try the Lemon or the Chocolate!!

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  • WandaFish January 9, 2013 at 12:16 pm

    Emma’s work looks delightful! The cupcakes all sound yummy – I think I’d love to try the Mojito ones please :)

  • melanie stirling January 9, 2013 at 11:53 am

    Chocolate and Baileys,mmmmmmmm!! :)

  • Steph B January 9, 2013 at 11:38 am

    These are fab Emma. All the cupcake combinations sound yummy. Working and being a full time mum is demanding but it has many wonderful rewards x

  • Hilary Miller-Gough January 9, 2013 at 11:18 am

    Mojito sounds different …I like different!! ;o)

    • Emma Strachan January 9, 2013 at 4:22 pm

      I think they are probably my favourite, closely followed by Chocolate & Baileys or the Piña Colada Cupcakes :)

  • Josepha January 9, 2013 at 11:03 am

    Chocolates and Baileys all the way 😉 Well done, they look so good!

  • Emma D January 9, 2013 at 10:38 am

    Wow these look amazing! Lemon cupcakes all the way!

    • Emma Strachan January 9, 2013 at 4:20 pm

      Thanks Emma :)

    • Angi Bodell January 13, 2013 at 6:02 pm

      Has to be said mojito ones sound awesome (as a new mum that can’t drink much it’s a good excuse for a cocktail and cake!) good luck with your business x

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