New Business Mum – Tanya

New Business Mum – Tanya

My new business Mum on the blog today is Tanya from 10 Little Birds! A fantastic website that has lots & lots of gifts for children all £10 and under! A treasure trove of goodies and Tanya is giving a £10 voucher away to one of my lucker readers at the end of this post so make sure you enter that after you have read all about her of course 😉

Who are you?
My name is Tanya Sonachan – I’m married to Mike and have two lovely daughters Sienna who is 8 and Gabriella who is 5… I live in South West London


What do you do?
I’m a mummy, wife and have worked as a PR in the Fashion sector for almost 20 years. After spending many years thinking up creative ideas to help promote my clients I felt it was time to do something for myself and my family and the online kids gift site was born!

flip to win hangman

When did you establish your business?
The site went live last June but the idea was developed over a year before


What made you start your own business?
Through my FT job I have watched small businesses in the fashion sector launch, develop and flourish.

I guess I really wanted to try it myself and knew that with the right idea, concept, branding and marketing that there was no reason that I couldn’t make something work too! I also wanted to work with my husband to create something that would hopefully in the future afford me more time with my children, something flexible.

Coming up with the idea was probably the hardest bit the rest was a labour of love! The idea came from the seemingly never ending birthday party invitations that arrived home in our daughters school bags every week! We’d panic buy birthday gifts often spending far more than we’d intended and thought hang on – there has to be a better way! We felt that up to £10 was a good amount to spend and thought wouldn’t it be great if there was a kids gift shop where you could find a whole host of ideas within that price bracket and not just toys (as kids today have sooo many) other things too…

Once I had the idea I knew that we HAD to do it! I thought, well if it doesn’t work at least we tried and gave it a go rather than thinking ‘what if???’ in 10yrs time.

I then couldn’t stop thinking about the idea, it was on my mind all the time…it became an obsession really and I just thought it’s now or never! I felt immense calm and great satisfaction once it was finally up and live!

Scottie dog night lights

What do you love about working for yourself?
Well sadly I’m not quite there yet as I am still working full time – but what I do love is that there is now something else there in the future!! Something we own and something we can build together as a family.

I also love that I have learnt a whole host of new skills, got to know new people and hopefully shown my children you can do anything you set your mind to!


Is there anything you do not like about working for yourself?
There are never enough hours in the day!!

015 Tell the Time Pkg OL 220110

Is there anything you would go back and do differently if you could?
Customise a template for the site from the beginning. We wasted months trying to build our own site from scratch it looked really good but we couldn’t link our merchant account to it!

There really are so many great templates that you can make your own if you have a strong logo and colour scheme.

I’d also start a Twitter and Facebook campaign much earlier to build our audience.


What advice would you give to a Mum considering starting her own business? 
Do your research! Look at your competitors, think about who your target market is and ask some of them what they think! We cooked lots of different groups of mummies from our daughters schools dinner over a month and got their feedback. Did they like the idea? What do they look for as a party gift? Also what logo and colour scheme they liked best…

But if like me you think about your idea all the time, if it’s the first thing on your mind at night and again in the morning – don’t wait for someone else to do it! Go for it! Enthusiasm is a great asset!

Tanya is kindly offering a £10 voucher to one of my lucky readers; to enter to win just complete the rafflecopter below! Good luck xx

a Rafflecopter giveaway


  1. Has to be the Felt Horse Fairy Lights as my son loves horses.
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  2. I’ve been coveting one of the bunny lights you picture in the post for ages, so probably that, although the gorgeous dtrings of fairy ligghts are very tempting too…
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  3. I’d get the heart print suitcases to store my daughters little bits & bobs and keepsakes somewhere beautiful!

  4. I’d get the FELT SCOTTIE DOG FAIRY LIGHTS. They’re super cute :)

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  5. Love this interview….what a good idea…going to check this site out for sure – perfect for birthday presents

    Laura x
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  6. I would love to put the voucher towards the boys food face plate… we’re trying everything right now to get our litte boy to eat! I think this may be another great tool, that or the Air fork one!

  7. Johnson Babies :

    It would have to be the knitted t-rex… although whether I’d end up with 1, 2 or 3 would be left to the children to decide- they all love dinosaurs!
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  8. Super inspirational stuff – love the hangman game and the white bunny night-light. Wishing you fun and success in your Mummy business – Alison
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  9. Oh my goodness! So much gorgeousness in one place! I can see this is going to be a favourite! Thank you for sharing and encouraging my habit of online coveting 😉 Loving the Souper Spoon! :)

  10. some great items. i think the large soft plastic dinosaurs would be loved by my boys


  11. It was hard to choose but I couldn’t go past Dinosaurs Love Underpants – I know a little boy who would LOVE that book! … his Dad has told him that dinosaurs live in France…I think that needs ironed out and a Pants War sounds like just the thing!!

  12. Whatg a brilliant site! Love the dog lights (have a dog mad 4 year old) and the pirate stuff and I want a super hero plan for myself! Plus she has Orchard Toys products – check these out other mums, they are brilliant – easy to play, made of sturdy board with fantastic graphics.

  13. It would have to be Build an Electric Dragster for my son! :) x
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  15. the fairy lights or beads

  16. I’d love the mushroom fairy lights for my daughters fairy themed room
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  17. i think it did the twitter follow as @thebeesleybuzz (but i put my @rebeccabeesley name in the rafflecopter box) thanks. x

  18. it would have to be the ‘learn’ section. with homeschooling the kids – there were so many goodies on there that make learning fun. x

  19. Laura Farnworth :

    I like the bone head brush and the secret message kit.

  20. Fairy lights or beads! x

  21. The felt horse fairy lights! They’re so cute
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  22. I think I’d be tempted to buy some sticker books for my little girl, like this one. She has just discovered the fun of stickers!
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  23. katie walters :

    childrens book of baking

  24. I love the Bead Bazaar Mini Flower Kit

  25. Love the mushroom fairy lights!
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  26. POCKET MICRO-SCOPE I think! It looks pretty amazing :) @ljbarton
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  27. I really like the DECORATE YOUR OWN MIRROR kit
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  28. Sarah Anguish - Boo Roo and Tigger Too :

    Alpha bracelets

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  29. I would love either the superhero notebook or the hang man game for my little boy. He’s already decided he is going to be a superhero when he grows up, so this would be perfect for him

  30. my 5 year old daughter all excited when she seen the pig torch on you website so would have to be that and she loves to colour in so this would be fab

  31. Thanks fro introducing me to the site – fantastic present ideas … loving the fairy lights – – currently on my daughters wish list for her new room !

  32. FOOTBALL SNAP would be perfect for my son :)

  33. I would get the radio control helicopter :)
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  34. Had not seen this website before! seems like a good idea the ten pound and under theme, as you say for party gifts and that kind of thing!
    Would be hard to choose with so many things on offer! this has caught my eye for now the usbourne first dictionary
    would be nice for my eldest

  35. Gillian Holmes :


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  37. melanie stirling :

    The Cow sound mug looks great!

  38. I love this pirate cupcake baking kit –

  39. I would use it on the Fairy Stickers:


  40. I would love decorate your own treasure box! Looks amazing and great fun!
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  41. I would get my girls the Childrens book of baking :)
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  42. I would definately get the finger printing dino art set – my son Thomas age 3 would love it!

  43. I think I would buy the Melissa & Doug sticker books – one for boys and one for girls for my son and daughter xx

  44. Some funky fairy lights :1)