New Business Mum – Danielle

New Business Mum – Danielle

The very lovely Danielle from Ella Bella Scarves is on the blog this morning, she’s here to tell us all about herself and her business so please make her feel welcome.

You can also find Danielle on Twitter, Facebook and Instagram.

At the end of the post you’ll find a lovely give-away too xx

Who are you?

I’m Danielle, a wife and mum of one three year old daughter. I work 4 days a week as a software tester as well as run Ella Bella Scarves.

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What do you do?

I handpick beautiful, fashionable, fun and funky scarves which I love and sell them through my online shop It’s more than just selling scarves for me though; I have built up a real relationship with my customer base through my Facebook page which I love. I thrive on delivering first-class customer service and ensuring my customers are delighted with their scarves!

When did you establish your business?

October 2013

imageWhat made you start your own business?

I had returned to work after maternity leave, and was struggling. I suffered PND and realised that as much as I loved being a wife and mummy, as well as being back at work, there was little “Danielle” left over at the end of each day. I realised I needed to create a space in my life that was all mine, to remind myself that I was still a person in my own right!

I was inspired by a fellow mum-preneur friend who ran her own online business selling jewellery. She fitted it around being a SAHM and had a real passion for it. “Id like me some of that!” I thought! I have always been a scarf-o-holic, so I tentatively set up my Facebook page, bought a few scarves and put myself out there… and I sold out immediately! I was so warmly received, and continue to have a really close relationship with my customers – I am always willing to help and enjoy sharing little snippets of my life with them via my Facebook page.

I have found that space in my life I needed – I am so passionate about Ella Bella Scarves!

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What do you love about working for yourself?

I can fit Ella Bella Scarves around me and my life. My family always come first, and running my own business means I can fit it around my other priorities.

I love that I am constantly learning and stretching myself. I am also able to really let my creativity loose and enjoy coming up with new promotions or campaigns or styles – Ive even done a few video tutorials! I’m not someone who likes myself in photos, and I’ve had to conquer that to be able to photograph and video myself in my scarves!

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Is there anything you do not like about working for yourself?

When something goes wrong – and it does! – it upsets you so much more because it’s your baby. My husband would say that he dislikes the fact that I never switch myself off from Ella Bella Scarves – I’m always thinking about it, checking in on my page, looking at new designs, thinking of new directions – at all times of the day and night!

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Is there anything you would go back and do differently if you could?

No – because it’s all been part of a journey, and I’ve learned so much. The lessons I’ve learned along the way (and continue to learn!) have bought me to where I am now, and I think make me offer an even better service and drive me forward.

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What advice would you give to a Mum considering starting her own business?

Be passionate, and be brave. You have to take a leap of faith sometimes, and push yourself out of your comfort zone a little to take you to where you want to be. Also, try to be disciplined about the time you spend on your business, set aside set times perhaps and always remember to keep family #1!

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Danielle is kindly giving away one of her scarves to one of my lucky readers! The winner can choose a scarf of their choose (subject to availability) all you need to do is complete the rafflecopter below :)

Good luck xxx

a Rafflecopter giveaway


  1. Natalie Crossan :

    neon butterflies one :)

  2. Love the black scarf with the roses – it would match my new floral DMs so well!
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  3. So many gorgeous scarves to choose from but my favourite is Beautiful Bugs. I love the colours :-)
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  4. Dawn Totton :
  5. Joanna Sawka :

    I’d like the Pink Chevron

  6. susan willshee :

    really difficult to choose but I think my favourite it ‘Lillies’

  7. Carol Bevitt :

    I love them all, but especially the Pastel Dragonflies Grey.


    it has to be the grey cats scarf as I have three of my own little darlings
    Thank you!

  9. Samantha J Freeman :

    Toadstools (but it says sold out :( so I would choose Beautiful Bugs instead

  10. Tracy Sinclair :

    They’re all lovely but I would choose the red Mini Owls one, thankyou

  11. Caroline James :

    It’s a hard choice, but I’d choose the pink chevron.

  12. laura avery :
  13. wow there so many nice ones i love the diamonte skull one or the blue skull one though :) X

  14. Maria Jane Knight :
  15. I love the penguins!
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  16. Tough one! I love the bug one, all the skulls but would probably go for the starburst grey

  17. This one is gorgeous! I love all things green :)

  18. Mark Palmer :

    birds on a wire

  19. The bug/beetle scarf is gorgeous! They are all very pretty x

  20. Sarah McArthur :

    I love the navy scarf with the swallows

  21. Michaela Palmer :

    I love the Sketched Birds scarf <3 so pretty!

  22. Hannah Smith :
  23. Antonia Rookley :

    I adore Spring Swallows x

  24. Jane Middleton :

    Blossom and Birds

  25. cherie shaw :

    I love the Cute Foxes one :)

  26. Sammy Sugden :


  27. Kim Mulcahy :

    I love the pink chevron & we call our daughter Ella Bella!!

  28. Emily Jayne Phipps :

    Summer sequins is fab. That would make even a vest a shorts look glam! Love it.

  29. conrad edwards :

    grey cats for my wife

  30. Kat Allinson :

    Either Grey and pink stars, or birds on a wire

  31. I love the Pretty Peonies scarf! great job. x

  32. Felicity Kelly :

    Birds on a wire x

  33. I like the Navy swallows and the Umberella’s

  34. Sarah Lewis :
  35. barbara madden :

    love the rose one its my favourite BUT they are all nice designs i would consider

  36. Heather Walsh :

    I would choose Blossom and Birds.

  37. Tina Holmes :

    Love this one or the mushroom one they are all so pretty –

  38. Summer sequins is lovely

  39. Clint Howat :

    Simply lovely pink

  40. Karen Barrett :
  41. Katherine Coldicott :

    I’d choose the Umbrellas scarf.

  42. I would choose Spring Swallows

  43. Steph Meakin :

    I’m really liking the simply lovely dusky pink :)

  44. Helen Belton :
  45. Nadia Stanbridge :

    I love the purple “lilies” scarf …. Gorgeous pattern and colours.

  46. Patricia Avery :

    Some beautiful scarves but as an owlaholic I have to say ‘Owls in Love’ is my favourite :)

  48. Amy Beckett :

    The scarves are really well priced would love the Candy Skull one

  49. Catriona Pavey :

    Deer Family

  50. Joanne McDonald :

    Beautiful bugs

  51. I remember seeing these scarves at a fair in London. So many to choose from!

  52. Birds on a wire
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  53. rebecca mills :

    Simply lovely pink

  54. Isabel O'Brien :

    I would choose pretty peonies, it’s lovely.

  55. They are all lovely and Im a sucker for a scarf but if I had to choose I would go with Spring Swallows

  56. I love the pastel dragonflies grey one (rebecca beesley)
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  58. Jackie ONeill :
  59. jodie harvey :
  60. Sarah Wyatt :

    Birds on a wire I think, but they all look great!

  61. Tammy Tudor :
  62. Hannah Ingham :

    The Umbrellas one is beautiful!

  63. jackie chapman :

    Love the pastel dragonflies

  64. Tracy Newton :

    Loving the chevron scarf. It would go with a vast amount of my wardrobe.

  65. michelle bennett :

    ooh the purple crinkle

  66. lorraine polley :

    love the perky penguins

  67. kim neville :

    Owls in love is gorgeous

  68. PERKY PENGUINS great fun

  69. I love the Owls in Love

  70. Deer family is lovely.

  71. Jessica Wilde :

    I love them all… Really like the neon butterflies, but my absolute favourite (cute design, and good versatile colour way) is the deer family…

  72. Debbie Louise Davies :

    The Umbrella scarf is my favourite xx

  73. Anthony Harrington :

    I know my Daughter would love purple crinkle

  74. cute foxes :)

  75. So many lovely designs I haven’t seen before but I would choose the Deer Family.

  76. I love the one with dragonflies

  77. Laura Pinnell :

    I adore the diamante skull scarf!!

  78. lorna Kennedy :
  79. Barbara Handley :
  80. French Leaves please

  81. The dragonfly one is lovely!

  82. Gemma Jordan :

    Grey and pink stars

  83. Lynne Durkin :

    Think i’d go for the Grey & Pink Stars :)

  84. Lesley Stevens :

    I would have to choose the french leaves scarf – it looks gorgeous x

  85. maureen findley :

    the lillies

  86. Owls in Love.
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  87. Rebecca Hall :

    Spring swallows – Tis gorgeous!

  88. susan gough :

    Winter Butterflies is lovely

  89. katie skeoch :

    The Deer Family is my favourite x

  90. I love the simply lovely grey
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  91. Elizabeth (Liz) Briggs :
  92. Elaine Savage :
  93. DIAMANTÉ SKULLS for Mrs.R.
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  94. Karen Lloyd :

    That was difficult but it would have to be toadstools.

  95. Hard to choose, they are all so lovely. But i think it would have to be the swallow one :)

  96. I really like the Abstract Leaves – beautiful!

  97. Kathryn Davies :


  98. Ashleigh Allan :

    the lillies one – beautiful!

  99. clair dutton :
  100. nicola clarkson :

    New neon butterflies, its lovely


  102. I love the cute foxes scarf :)
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  103. Hazel Hulson :

    I love Pretty peonies great scarfs lovely designs!

  104. Pastel Dragonflies Grey or Navy Swallows – lovely & such good value too!

  105. Hazel Christopher :
  106. Alison Turnnidge :

    Lovely scarves, but love the New Neon Butterflies

  107. They re all lovely but I would go for perky penguins.

  108. melanie stirling :

    So difficult to choose,there are a few I like! I would pick the Deer Family I think.

  109. These are all so lovely, my favourite is the BEAUTIFUL BUGS.
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  110. Julia Plant :

    Beautiful bugs

  111. Dear family. Really good price for a nice scarf
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  112. I would choose the perky penguins one as a gift for my lovely mum!

  113. Liam Bishop :

    I think my wife would like the Swallows one!

  114. lve the chevron xx

  115. Tracy Nixon :

    OMG How can I choose because there are so many designs I would choose! But I think I might go for the grey cats as I love cats! Thank you!

  116. Wow lovely scarfs I love the bug one (can you tell I’ve got a little boy!)