Posted on February 4, 2013

New Business Mum – Alienor Falconer

competiton/ giveaway/ Mumpreneur

Alienor owner of  The Bright Company is my new business Mum on the blog today! Have a read of her interview; then go and check out her awesome website!

Who are you?
Alienor Falconer, mum of Corwin 21 months, and a bump, wife, daughter, sister


What do you do?
I’m a former fashion industry product developer and I now own and run The Bright Company, we design and manufacture sleepwear for babies and toddlers, all of the creative force is mine.


When did you establish your business?
I left my job at Paul Smith last May and started pretty much straight away, after doing all of the background work we launched our first capsule collection in November last year, so we are still a very young company. 


What made you start your own business?
Lots of different factors affected my decision, the desire to balance family and work, I travelled a lot for my past job and couldn’t justify spending so much time in Asia in depressingly huge factories rather than being at home with my son. Having become a mum I was frustrated at the lack of decent baby sleepwear out there and knew I could do better. I’ve always wanted to work for myself, I’ve always been strong willed and opinionated and there are always things about companies that don’t’ marry with my principles. Through The Bright Company I’m really happy to be able to work with small UK suppliers making products that I’m proud of.


What do you love about working for yourself?
I can, to some extent set my own hours, I work from home and I work around family life which gives me great freedom. I feel really proud of my achievements when I meet a customer or someone who praises what we do, appreciates the design or the fit etc.


Is there anything you do not like about working for yourself?
Not having an income! It can be lonely sometimes too, I’m used to working in a team of people and bouncing creative ideas around so sometimes when it’s just me making all of the creative decisions it can be quite daunting.

PJS-STRIPE-MINT-SITTINGIs there anything you would go back and do differently if you could? 
We are so young I guess there hasn’t been much time to make too many mistakes but as is traditional in the fashion world we never have enough time to get the collections together!


What advice would you give to a Mum considering starting her own business?
Be realistic as to what you can do, I used to develop products for a living so I knew that starting a product based company would be something I could do. Think about set up costs and when you will get an income, can you afford to make the investment now? Think about the time it will take you too, I have set days that I’m ‘in the office’ but if and when orders come in I have to be able to pack them and go to the post office with my toddler which can mess up our plans. It is very rewarding but remember that you never switch off from your own company!

Alienor is kindly offering one of my lucky readers an item of their choice from The Bright Company website – Good luck everyone; enter via the Rafflecopter below :)

a Rafflecopter giveaway

You Might Also Like

  • esther james February 17, 2013 at 10:44 pm

    Pyjamas – Slim Jyms so cute!
    esther james recently posted..Smart ideas for Christmas from Morphy RichardsMy Profile

  • Hanan February 17, 2013 at 6:03 pm

    Linea Hex pyjamas in mustard and teal are brilliant. I’m looking forward to future designs.

  • Rebecca U February 16, 2013 at 4:34 pm

    The Slim Jym PJs are mega cute!

  • tamalyn roberts February 16, 2013 at 4:01 pm

    the slim jims are really cute xx

  • Isabel Marie Baker February 15, 2013 at 6:15 am

    I <3 your unique designs the colours they are so cheerful,if i were lucky enough to win, i would choose this beautiful blanket <3 :) Good Luck

  • Emma Ellison February 14, 2013 at 9:17 pm – Linea Hex Mustard & Teal Pyjamas – so cute!

  • Thereandbackagain February 14, 2013 at 8:45 pm

    Slim jyms, how exciting!
    Thereandbackagain recently posted..A Valentine for DaddyMy Profile

  • Marianne K February 12, 2013 at 10:06 pm

    Definitely the mustard and teal slim jyms! Gorgeous!!

  • Samantha Fernley February 12, 2013 at 3:32 pm

    Definitely the Linea Hex Mustard & Teal Pyjamas. Love this design.

  • Kara February 12, 2013 at 3:05 pm

    Oh I really want this sleepsuit for Baby sweetpea xxx
    Kara recently posted..Stokke Xplory a Year OnMy Profile

  • Robyn Clarke February 12, 2013 at 10:03 am These are gorgeous!
    Robyn Clarke recently posted..Morocan Chicken Tagine: Daring Cook(Brine and Roast)My Profile

  • wendy stanger February 12, 2013 at 7:35 am

    I love the blanket so unique @kikicomp

  • anna m February 11, 2013 at 5:07 pm

    these pjamas!

  • Sarah Anguish - Boo Roo and Tigger Too February 9, 2013 at 10:27 pm

    Pyjamas – Slim Jyms

    Sarah Anguish – Boo Roo and Tigger Too recently posted..Pink Lining – Robbie the Robot SatchelMy Profile

  • Rebecca Phillips February 8, 2013 at 11:48 pm

    these are fab!
    Rebecca Phillips recently posted..Jabs, graze, crochetMy Profile

  • TwoLittlePaines February 8, 2013 at 4:15 pm

    I’d love a blanket, they’re gorgeous :)
    TwoLittlePaines recently posted..My Hate For This Week – “I Feel Like A Single Mum”My Profile

  • Liana Stevens February 8, 2013 at 4:07 pm

    The slim jym pyjamas are awesome!

  • Carolin February 6, 2013 at 10:13 pm

    I would love the Pyjamas – Slim Jyms for my son, so cute!!! x

  • Louise Jenkins February 6, 2013 at 1:16 pm

    They are the perfect fit too.

  • Jessica Wilkinson February 6, 2013 at 1:13 pm

    The sleepsuit :-)

  • Danielle Baker February 6, 2013 at 1:04 pm

    I’d choose the Slim Jyms PJ’s.

  • Liz Tumbridge February 6, 2013 at 8:44 am

    I love the sleepsuit! These are lovely designs x
    Liz Tumbridge recently posted..Silent SundayMy Profile

  • Hattie February 5, 2013 at 10:47 pm


  • Sarah February 5, 2013 at 10:46 pm

    Gorgeous PJs!!!

  • Jenny Mortimer February 5, 2013 at 9:49 pm

    The slim jims are my fave :)

  • Kirsty Fox February 5, 2013 at 7:17 pm

    I love the Pyjamas – Slim Jyms

  • nicola barter February 5, 2013 at 11:41 am

    love the slim jyms linea hex pyjamas

  • Louise Jenkins February 5, 2013 at 11:33 am

    Fantastic stuff!

  • Kyle Lonsdale February 5, 2013 at 8:42 am

    The sleepsuit. The colours are perfect and would make a wonderful first outfit for the newest addition to our family…

  • Katrina Day-Reilly February 4, 2013 at 11:51 pm

    Sleepsuit 6-12m
    Katrina Day-Reilly recently posted..Kats nail art designs competitionMy Profile

  • Ali Thorpe February 4, 2013 at 11:34 pm

    I would choose the Bundler.

  • melanie stirling February 4, 2013 at 11:33 pm

    I would choose this blanket,it’s lovely and bright :)

  • Louise Jenkins February 4, 2013 at 10:30 pm

    Would have to be the sleepsuit, my little one wriggles out of pjs – and hence his nappy. But hay it all looks great! Or little one is already the proud wearer of a pair of slim jyms, so good the top gets worn in the dat time too.

  • ET Speaks From Home February 4, 2013 at 9:35 pm

    red, white check blankets
    ET Speaks From Home recently posted..Household Review: LG GS5163AVLZ American-Style Fridge FreezerMy Profile

  • Lauren February 4, 2013 at 8:47 pm

    The Slim Jyms Pyjamas are so cute! Harry would look adorable in those.
    Lauren recently posted..Utterly Personal {Review}My Profile

  • tracy February 4, 2013 at 8:35 pm

    I love the red/white check blanket, really colourful.

  • Cathy Glynn February 4, 2013 at 8:29 pm

    Love the slim jyms linea hex pyjamas

  • ashleigh February 4, 2013 at 4:43 pm

    I like this –

  • Victoria M February 4, 2013 at 2:17 pm

    The Mustard and Teal Slim Jyms are too cute

  • olivia kirby February 4, 2013 at 2:04 pm

    some slim jyms!

  • Helen Dickinson February 4, 2013 at 1:57 pm

    I would love to win these for my little boy!
    Helen Dickinson recently posted..#SilentSunday 03/02/2013My Profile

  • charlotte hobson February 4, 2013 at 1:51 pm

    awww love the patterns! so different.

  • Attachment Mummy February 4, 2013 at 1:51 pm

    Love the Linea Hex pyjamas in mustard and teal, very cute!
    Attachment Mummy recently posted..Another Giveaway For You – 2 Prizes!My Profile

  • Back to top