Posted on February 4, 2013

New Business Mum – Alienor Falconer

competiton/ giveaway/ Mumpreneur

Alienor owner of  The Bright Company is my new business Mum on the blog today! Have a read of her interview; then go and check out her awesome website!

Who are you?
Alienor Falconer, mum of Corwin 21 months, and a bump, wife, daughter, sister

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What do you do?
I’m a former fashion industry product developer and I now own and run The Bright Company, we design and manufacture sleepwear for babies and toddlers, all of the creative force is mine.

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When did you establish your business?
I left my job at Paul Smith last May and started pretty much straight away, after doing all of the background work we launched our first capsule collection in November last year, so we are still a very young company. 

BLANKET-3

What made you start your own business?
Lots of different factors affected my decision, the desire to balance family and work, I travelled a lot for my past job and couldn’t justify spending so much time in Asia in depressingly huge factories rather than being at home with my son. Having become a mum I was frustrated at the lack of decent baby sleepwear out there and knew I could do better. I’ve always wanted to work for myself, I’ve always been strong willed and opinionated and there are always things about companies that don’t’ marry with my principles. Through The Bright Company I’m really happy to be able to work with small UK suppliers making products that I’m proud of.

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What do you love about working for yourself?
I can, to some extent set my own hours, I work from home and I work around family life which gives me great freedom. I feel really proud of my achievements when I meet a customer or someone who praises what we do, appreciates the design or the fit etc.

PJS-MUST-NAVY-GREY-STANDING

Is there anything you do not like about working for yourself?
Not having an income! It can be lonely sometimes too, I’m used to working in a team of people and bouncing creative ideas around so sometimes when it’s just me making all of the creative decisions it can be quite daunting.

PJS-STRIPE-MINT-SITTINGIs there anything you would go back and do differently if you could? 
We are so young I guess there hasn’t been much time to make too many mistakes but as is traditional in the fashion world we never have enough time to get the collections together!

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What advice would you give to a Mum considering starting her own business?
Be realistic as to what you can do, I used to develop products for a living so I knew that starting a product based company would be something I could do. Think about set up costs and when you will get an income, can you afford to make the investment now? Think about the time it will take you too, I have set days that I’m ‘in the office’ but if and when orders come in I have to be able to pack them and go to the post office with my toddler which can mess up our plans. It is very rewarding but remember that you never switch off from your own company!

Alienor is kindly offering one of my lucky readers an item of their choice from The Bright Company website – Good luck everyone; enter via the Rafflecopter below 🙂

a Rafflecopter giveaway

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44 Comments

  • Reply esther james February 17, 2013 at 10:44 pm

    Pyjamas – Slim Jyms so cute!

  • Reply Hanan February 17, 2013 at 6:03 pm

    Linea Hex pyjamas in mustard and teal are brilliant. I’m looking forward to future designs.

  • Reply Rebecca U February 16, 2013 at 4:34 pm

    The Slim Jym PJs are mega cute!

  • Reply tamalyn roberts February 16, 2013 at 4:01 pm

    the slim jims are really cute xx

  • Reply Isabel Marie Baker February 15, 2013 at 6:15 am

    I <3 your unique designs the colours they are so cheerful,if i were lucky enough to win, i would choose this beautiful blanket <3 🙂 Good Luck

  • Reply Emma Ellison February 14, 2013 at 9:17 pm

    http://www.thebrightcompanyonline.com/products/pyjamas-1 – Linea Hex Mustard & Teal Pyjamas – so cute!

  • Reply Thereandbackagain February 14, 2013 at 8:45 pm

    Slim jyms, how exciting!

  • Reply Marianne K February 12, 2013 at 10:06 pm

    Definitely the mustard and teal slim jyms! Gorgeous!!

  • Reply Samantha Fernley February 12, 2013 at 3:32 pm

    Definitely the Linea Hex Mustard & Teal Pyjamas. Love this design.

  • Reply Kara February 12, 2013 at 3:05 pm

    http://www.thebrightcompanyonline.com/products/sleepsuit

    Oh I really want this sleepsuit for Baby sweetpea xxx

  • Reply Robyn Clarke February 12, 2013 at 10:03 am

    http://www.thebrightcompanyonline.com/products/pyjamas-1 These are gorgeous!

  • Reply wendy stanger February 12, 2013 at 7:35 am

    I love the blanket so unique http://www.thebrightcompanyonline.com/products/coming @kikicomp

  • Reply anna m February 11, 2013 at 5:07 pm

    these pjamas! https://twitter.com/ummziyad/status/301014584783941634

  • Reply Sarah Anguish - Boo Roo and Tigger Too February 9, 2013 at 10:27 pm

    Pyjamas – Slim Jyms

    @littleboo_21

  • Reply TwoLittlePaines February 8, 2013 at 4:15 pm

    I’d love a blanket, they’re gorgeous 🙂

  • Reply Liana Stevens February 8, 2013 at 4:07 pm

    The slim jym pyjamas are awesome!

  • Reply Carolin February 6, 2013 at 10:13 pm

    I would love the Pyjamas – Slim Jyms http://www.thebrightcompanyonline.com/products/pyjamas-1 for my son, so cute!!! x

  • Reply Louise Jenkins February 6, 2013 at 1:16 pm

    They are the perfect fit too.

  • Reply Jessica Wilkinson February 6, 2013 at 1:13 pm

    The sleepsuit 🙂

  • Reply Danielle Baker February 6, 2013 at 1:04 pm

    I’d choose the Slim Jyms PJ’s.

  • Reply Liz Tumbridge February 6, 2013 at 8:44 am

    I love the sleepsuit! These are lovely designs x

  • Reply Hattie February 5, 2013 at 10:47 pm

    YES PURRRLLEEEEEEEASE!

  • Reply Sarah February 5, 2013 at 10:46 pm

    Gorgeous PJs!!!

  • Reply Jenny Mortimer February 5, 2013 at 9:49 pm

    The slim jims are my fave 🙂

  • Reply Kirsty Fox February 5, 2013 at 7:17 pm

    I love the Pyjamas – Slim Jyms

  • Reply nicola barter February 5, 2013 at 11:41 am

    love the slim jyms linea hex pyjamas

  • Reply Louise Jenkins February 5, 2013 at 11:33 am

    Fantastic stuff!

  • Reply Kyle Lonsdale February 5, 2013 at 8:42 am

    The sleepsuit. The colours are perfect and would make a wonderful first outfit for the newest addition to our family…

  • Reply Katrina Day-Reilly February 4, 2013 at 11:51 pm

    Sleepsuit 6-12m

  • Reply Ali Thorpe February 4, 2013 at 11:34 pm

    I would choose the Bundler.

  • Reply melanie stirling February 4, 2013 at 11:33 pm

    I would choose this blanket,it’s lovely and bright 🙂 http://www.thebrightcompanyonline.com/products/blanket-3

  • Reply Louise Jenkins February 4, 2013 at 10:30 pm

    Would have to be the sleepsuit, my little one wriggles out of pjs – and hence his nappy. But hay it all looks great! Or little one is already the proud wearer of a pair of slim jyms, so good the top gets worn in the dat time too.

  • Reply ET Speaks From Home February 4, 2013 at 9:35 pm

    red, white check blankets

  • Reply Lauren February 4, 2013 at 8:47 pm

    The Slim Jyms Pyjamas are so cute! Harry would look adorable in those.

  • Reply tracy February 4, 2013 at 8:35 pm

    I love the red/white check blanket, really colourful.

  • Reply Cathy Glynn February 4, 2013 at 8:29 pm

    Love the slim jyms linea hex pyjamas

  • Reply ashleigh February 4, 2013 at 4:43 pm

    I like this – http://www.thebrightcompanyonline.com/products/sleepsuit

  • Reply Victoria M February 4, 2013 at 2:17 pm

    The Mustard and Teal Slim Jyms are too cute

  • Reply olivia kirby February 4, 2013 at 2:04 pm

    some slim jyms!

  • Reply Helen Dickinson February 4, 2013 at 1:57 pm

    I would love to win these for my little boy!
    http://www.thebrightcompanyonline.com/products/pyjamas-1

  • Reply charlotte hobson February 4, 2013 at 1:51 pm

    awww love the patterns! so different.

  • Reply Attachment Mummy February 4, 2013 at 1:51 pm

    Love the Linea Hex pyjamas in mustard and teal, very cute!

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